Home Publisher's Point of View Looking Back as I Enter Year 17 of Publishing Green Lodging News

Looking Back as I Enter Year 17 of Publishing Green Lodging News

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Glenn Hasek

I am sure many of you are familiar with the “dash” poem. It was written by Linda Ellis and the dash refers to the headstone time between we are born and the time we pass. A snippet from that poem: “What mattered most of all was the dash between those years.” As I get older—I am 60 now—I often think about that poem and philosophize a bit not only about all my life but the chunks that are chapters in the entire story.

One important chapter certainly has been my time owning, publishing, editing, and writing Green Lodging News. That chapter began in July 2006. This month then marks the 16th anniversary of Green Lodging News. From a work standpoint, Green Lodging News represents the longest “dash” of my life.

One thing I have learned in the past few years is the depth of love folks have for our industry. Numerous clients of mine are still working in their eighties. It is a difficult industry to let go of—this one so focused on hospitality. I don’t know if my “dash” will be that long, but I have a lot of respect for those who continue to contribute to our industry into their “retirement.” Their contributions to this planet are immeasurable—well, measurable in the cases of those who have sold guestroom energy management systems, amenity dispensers, LEDs, etc.

Thank You Suppliers

Now back to the part about doing this for 16 years. I can’t believe such time has flown but I must thank those people who have made Green Lodging News possible. First, I thank the hundreds of suppliers who have advertised over the years and those who continue to do so. Green Lodging News would not exist without you. My website now averages 33,000 different visitors a month and 55,000 total visits. The weekly Green Lodging News e-newsletter and Supplier Spotlights currently reach 21,798.

Readers, please continue to support those companies that use Green Lodging News as an advertising vehicle. And when you call or e-mail them, be sure to tell them you learned about them here. Also be sure to tell your colleagues to subscribe to my publication. There are multiple “subscribe” links on the Green Lodging News home page.

Thank you to the many readers who call or write with comments or story ideas. Please continue to do so. A big thank you also to those of you who have contributed guest columns to Green Lodging News. I am always open to new guest column suggestions. The contributions of industry experts have made Green Lodging News a better publication.

Thank you also to the many public relations professionals who share vendor news. I have posted almost 6,000 supplier press releases over the years. Those in PR have helped grow the Green Lodging News article database to almost 13,000 articles—quite a database of information to help you reduce your energy, water and waste costs while helping reduce your environmental impact at the same time.

Dramatic Increase in Sustainability Activity

Reflecting back on what has changed the most about my job in the last 16 years, it has to be the volume of sustainability news to report on in our industry. The shift in attention on sustainability has been nothing short of dramatic and of course that has been great to see. But there is still much work to do. I look forward to watching our industry progress even more in the coming year.

Who is Your Sustainability Champion?

Green Lodging News is always looking to profile sustainability champions in our Personnel Profile section. If you would like to nominate someone for this section of Green Lodging News, contact me at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com.

Looking for Guest Columnists

Every two weeks Green Lodging News posts a new guest column on its website. (Click here for examples.) The guest column also appears in the weekly e-newsletter. Green Lodging News is currently in need of industry experts to contribute occasional guest columns. Experts may include consultants, architects, designers, suppliers, and those who own or operate green lodging establishments. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Columnists benefit by having their photo included along with a one paragraph description of their company. Interested in writing a column? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com.

Get in the Green Suppliers Spotlight!

Green Lodging News, lodging’s leading environmental news source, publishes Green Suppliers Spotlight, an e-blast to 21,798 subscribers that features the lodging industry’s leading green products and services. The e-blast features multiple vendors—unlike the current Green Supplier Spotlight that allows one supplier to “own” the Green Lodging News subscriber list for one e-blast. (Click here for a Green Suppliers Spotlight sample.)

Green Suppliers Spotlight is published weekly on Thursdays to general managers, owners, management companies, directors of sustainability, directors of engineering, facilities managers and many others who are either in purchasing positions or who influence purchasing decisions. Suppliers of green products and services throughout North America and beyond are invited to participate in the e-blast. (Minimum two suppliers per e-blast.) Green Suppliers Spotlight was created to give vendors an opportunity to reach a high number of industry purchasers at a very low cost—as low as $200 per e-mail. (Click here for rate sheet.)

Those advertising in Green Suppliers Spotlight can include up to 100 words, one image, contact information and multiple links to their website in their ad. At the end of each week, a report will be sent to each supplier with information on delivered e-mails, opens and click-throughs.

Planning Advertising for the Remainder of 2022?

Green Lodging News is accepting reservations for advertising spots for the second half of 2022. Many excellent spots are available on our website and in the weekly e-mail newsletter. Many Green Supplier Spotlight dates are also available. Interested in receiving a 2022 media kit? Be sure to contact me as soon as possible at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com. A media kit can also be accessed by clicking here. Thank you to all those companies that consistently support Green Lodging News.

Newsletter & Green Supplier Spotlight Circulation

The circulation of our weekly e-newsletter and Green Supplier Spotlight currently stands at 21,798. Thank you to our new subscribers for signing up. Be sure to encourage your colleagues to do the same. There are “subscribe” links on the Green Lodging News home page. You may also e-mail greenlodgingnews@gmail.com to be added to our list.

Green Lodging News & Social Media

Green Lodging News now has 1,749 Twitter followers. Thank you to all of those who follow our tweets. In addition to following us on Twitter, be sure to bookmark the Green Lodging News Blog in your browser. More importantly, participate with your comments. Green Lodging News is also on Facebook. Be sure to “Like” us there. Green Lodging News now has 988 Facebook likes.

As always, I can be reached at greenlodgingnews@gmail.com.

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