SAN ANTONIO—Hospitality television leader LG Electronics USA announced the U.S. debut of LG Pro:Centric Cloud, a hospitality TV content management solution designed exclusively for LG Hotel TVs. Unveiled at HITEC 2026, this solution is designed to help hotels streamline operations, enhance guest engagement and simplify management of in-room television experiences.
LG Pro:Centric Cloud enables hotels to remotely manage in-room displays, create customized guest-facing content and access operational insights through a centralized cloud solution. It is designed to reduce reliance on physical servers while providing scalability for hospitality operators managing properties across multiple locations.
“LG Pro:Centric Cloud gives hotel operators a flexible way to manage in-room experiences, tailor content for guests and access the insights they need to run more efficiently,” said Jake Benner, Senior Hospitality Director, LG Electronics. “Bringing the solution to the U.S. market at HITEC reflects our commitment to helping hotels adapt to evolving guest expectations with scalable cloud-based technology.”
Cloud-Native Solution Supports Accessibility, Scalability & Cost Savings
Built on a cloud-native architecture, LG Pro:Centric Cloud enables hotel operators to manage content, services and system performance remotely while reducing reliance on on-site infrastructure. Key capabilities include:
- Remote access and management from virtually any location with a network connection.
- Centralized software updates and system administration.
- Simplified deployment without dedicated on-premise servers.
- Scalability for multi-property and regional operations.
- Planned open API support for integration with third-party systems, expected later this year.
LG Pro:Centric Cloud features an OPEX-based expense model with minimal upfront investment, providing a more cost-efficient deployment path than traditional CAPEX models that require an initial purchase of server and software.
By leveraging a cloud-based environment, hotels can reduce infrastructure complexity while maintaining access to the tools needed to manage guest-facing services and operational workflows.
LG Pro:Centric Cloud gives hotels a flexible way to offer guests Smart Apps, the TV’s app menu, which can include streaming services, internet browsing and custom apps. These features help create a familiar, convenient and personalized in-room entertainment experience.
With Pro:Centric Cloud, hotels can also offer guests preferred streaming services, along with secure and seamless casting from personal devices to the in-room TV. The solution also enables automatic logout at checkout when integrated with compatible property management systems, helping ensure guest privacy by removing personal account credentials and viewing information. LG Channels are available on LG Pro:Centric Cloud, offering free, customizable channels that can be grouped and organized to simplify management while enhancing the guest viewing experience.
Content & Group Management Enable Personalized Guest Experiences
LG’s Pro:Centric Cloud solution provides hoteliers with tools to create, manage and distribute customized content across in-room displays. Through an intuitive content management interface, operators can deliver branded experiences while tailoring communications to specific guest segments. Key features designed to support personalized guest experiences include:
- Content creation tools: Convenient pre-built templates or personalization capabilities with a simple drag-and-drop interface.
- Flexible group management: Personalized content, special promotions, and tailored in-room TV channels and messages to match each guest’s preferences, visit purpose, or room grade.
- Guest engagement: Customized advertisements and announcements to specific guest groups through the TV, from welcome messages to interactive services.
- PMS integration: Connects directly with OPERA PMS and supports an External IF (RESTful API) for other PMS integrations, enabling seamless check-in/out, messaging and billing.
- Add-on services: Connects with service providers to give guests access to local information, purchases, and curated experiences directly from the in-room TV.
- Mobile App Framework: Guests can use their own devices to control the TV, request services, and access property information, while giving staff a mobile tool to respond quickly to guest needs.
Real-Time Monitoring & Reporting
Beyond guest-facing services, Pro:Centric Cloud delivers operational visibility through centralized dashboards and reporting tools designed to help hotel operators make informed decisions.
Hotels can monitor occupancy trends, service requests, application engagement and network connectivity through a single interface. Reporting tools provide access to operational data that can help identify usage patterns, improve responsiveness and support more efficient day-to-day management. The dashboard functionality enables staff to monitor key performance indicators in real time, while downloadable reporting tools support deeper analysis of guest behavior and operational performance.
The introduction of LG’s Pro:Centric Cloud marks an important addition to LG’s hospitality technology portfolio. By combining cloud-based management, personalized guest engagement, entertainment services and operational intelligence within a single platform, LG provides hotel operators with a scalable solution designed to support evolving guest expectations, modern operational requirements and the growing demand for connected hospitality technologies through a centralized cloud environment.
For more information on LG’s Pro:Centric Cloud click here.
