DULUTH, MINN.—Landscape Forms has announced Eric Swanson as the new President of Loll Designs, the award-winning designer and manufacturer of highly sustainable outdoor furniture.
Swanson will lead Loll Designs’ Duluth, Minn.-based team with over 22 years in the industry. He joined Landscape Forms, North America’s leading designer and manufacturer of high-design site furniture, structure, LED lighting, and accessories, in 2003 as a Business Development Representative. Over the next two decades he demonstrated excellence in driving business growth, contributing significantly to Landscape Forms’ $185M business, and rising to the position of Vice President of Sales. Swanson has also been integral in the transition and integration of the newly acquired Loll Designs, and early this year he was promoted to Chief Revenue Officer of Landscape Forms, a role he will continue to hold.
According to Margie Simmons, CEO of Landscape Forms, “Swanson’s professional ascent within the company and now his appointment as President of Loll Designs is a testament to the value Landscape Forms places on career development and internal advancement. We are very happy for Eric and look forward to him leading Loll boldly forward.”
Loll Designs shares a distinctly design-forward ethos with its parent company, Landscape Forms. Recognized worldwide for its contemporary designs and innovative use of recycled plastic, Loll Designs creates durable, all-weather, and 100 percent recyclable made-in-America outdoor furnishings for residential and commercial applications.
“Loll Designs is a special place not only in terms of the brand and its products but also, and most importantly, because of the people,” Swanson says. “I feel right at home at Loll because our customers and team members share a deep appreciation for sustainability, good design, and above all enjoying the outdoors—all things I love.”