GLENVIEW, ILLINOIS—ITW Food Equipment Group announces the appointment of Ray Peden as its new VP of U.S. FEG Dealer Sales Organization. In his new position, Peden will lead the ITW FEG dealer sales team in generating organic growth by providing exceptional dealer support and strengthening partner relationships, as well as maintaining a critical focus on key customers. Peden and the sales team will also be responsible for driving growth through their product application expertise across the ITW FEG premium brands, including Hobart, Traulsen, Baxter, Vulcan and Wolf.
“We are excited to welcome Ray to our family of brands and are confident in his ability to lead our sales team, build positive relationships with our dealers and provide our customers with solutions to improve their foodservice business,” said Gary Simpson, Senior VP of U.S. Sales for ITW Food Equipment Group.
Peden joins ITW FEG with an extensive background in sales leadership and food industry experience. He most recently served as President and General Manager of SEB Professional Americas for nearly nine years. There he drove significant revenue growth by capturing convenience retail market share, consolidating three brands into a single commercial entity, securing landmark contracts and undertaking additional initiatives to garner increased sales.
Prior to his time with the SEB Professional Americas, Peden spent seven years with Franke Coffee Systems North America, where he held positions of progressive responsibility ending with two years as President, Business Unit Leader.
