ITB Berlin. There is no other trade show and convention quite like it. I was fortunate to attend the show twice in the past. Some facts from last year’s event: more than 170 countries represented, 100,000 attendees, more than 5,800 exhibitors, and 24,000 convention participants. Held this year from March 3 to 5 at Berlin Exhibition Grounds, organizers and attendees will celebrate the event’s 60th anniversary.
ITB Berlin Convention 2026 will feature a three-day program with over 400 speakers and more than 200 sessions across 17 thematic tracks. The convention will address topics such as artificial intelligence in tourism, sustainable business models, technological innovation, and industry megatrends.
Sessions will be held on four stages. The Orange Stage in Hall 7.1a will cover marketing, distribution, future trends, and responsible tourism. Experts will discuss sustainable strategies, consumer trends, and crisis management in tourism. Speakers include senior representatives from Phocuswright, Chain4Travel, and Skift.
The Green Stage in Hall 3.1 will address target group markets and special interest segments, including hospitality, diversity and inclusion, business travel, and adventure tourism. Topics will include travel for people with disabilities and strategies for destination positioning. The stage will also introduce new formats, such as ITB Deep Dives and ITB Tech Time, to provide practical industry knowledge.
Premium Partnership with Airbnb
ITB Berlin just announced that it and Airbnb have entered into a Premium Partnership for the 2026 edition of the travel trade show. Nathan Blecharczyk, Airbnb’s Co-founder and Chief Strategy Officer, is scheduled to speak at the ITB Berlin Convention on March 3 at 2 p.m. on the Orange stage. His presentation will address Airbnb’s approach to rural tourism and the role of nature travel in Europe, with a focus on Germany. Nature tourism will also be a central topic at Airbnb’s booth in Hall 9, Booth 319, and within the conference program.
All sessions can be attended in person or followed via live stream through the ITB Navigator event platform. Recorded content will be available on the ITB Berlin YouTube channel after the event.
The ITB Berlin Convention includes exhibitor, trade visitor, and press accreditation tickets. Registration for press representatives and content creators is available online. The event will be held as a business-to-business gathering.
Additional information, including the full program, is available on the ITB Berlin website.
