BUENOS AIRES, ARGENTINA—In May 2026, RIU Hotels & Resorts presented its global sustainability strategy “Proudly Committed” in Buenos Aires, Argentina, to commercial partners and diplomatic authorities. The hotel chain highlighted an accumulated social investment of nearly 20 million dollars over the last six years, primarily focused on health, child protection, and resilience in the destinations where it operates.
What impact does the global social investment of RIU Hotels have?
The Executive Director of RIU Hotels, Naomi Riu, presented in Buenos Aires the magnitude of the company’s commitment. In the last six years, RIU’s social investment has experienced exponential growth with a focus on health and child development in vulnerable communities.
“In recent years, we have reached a total social investment of almost 20 million dollars,” says Naomi Riu, Executive Director of RIU Hotels. “If in 2019 we invested more than 1.5 million, in 2025 we closed with an allocation of almost 6 million dollars, which means almost quadrupling our initial effort in just six years.
What are the three pillars of the ‘Proudly Committed’ strategy?
Catalina Alemany, Director of Corporate Social Responsibility at RIU Hotels, explained that the corporate strategy “Proudly Committed” is structured around three fundamental pillars that guide the chain’s operations internationally:
- People: Focus on the well-being and development of employees and the communities in the destinations.
- Sustainable destinations: Direct actions for the preservation of local ecosystems and biodiversity.
- Transparency: Objective reporting of operations and the impact of social projects.
What relevance does the Argentinian market represent for RIU Hotels?
The event held in Buenos Aires served to reaffirm the leadership of the Argentine market within the operation in Latin America. According to the commercial data presented by Fernando Turuzzi, Sales Manager for RIU in LATAM, Argentina represents 60 percent of the total turnover of the region for the Spanish hotel chain.
What are the upcoming openings and renovations with Elite Club service?
During the presentation, the chain announced important infrastructure projects and service improvements designed to capture the demand of the South American market:
- Opening of the Riu Palace Phuket: It will mark the official debut of the RIU brand with its first hotel in Thailand.
- Expansion of the Elite Club service: Incorporation of this premium segment in favorite destinations for the Argentinian public, including comprehensive renovations at the Riu Palace Peninsula (Cancún), Riu Palace Mexico (Playa del Carmen), as well as properties in Jamaica and Aruba.
How did RIU act after Hurricane Melissa in Jamaica?
Following the impact of Hurricane Melissa in Jamaica, where the company has seven hotels and 3,908 workers, an emergency fund of more than $2 million was immediately implemented for humanitarian aid and the restoration of community infrastructure.
“That is being Proudly Committed,” says Fernando Turuzzi, Sales Manager for RIU in LATAM. “It is understanding that our sustainability starts with our people. Jamaica stands tall, stronger than ever, and awaits you with open hearts.”
About RIU Hotels & Resorts
The international RIU chain was founded in Mallorca by the Riu family in 1953 as a small holiday firm and is still owned by the family’s third generation. The company specialises in holiday resorts and over 74% of its establishments offer its acclaimed All Inclusive by RIU service. With the inauguration of its first city hotel in 2010, RIU is expanding its range of products with its own line of city hotels called Riu Plaza. RIU Hotels & Resorts now has 98 hotels in 21 countries. In 2024, the chain welcomed 6,7 million guests and provided jobs for a total of 38.055 employees. RIU is currently the world’s 40th ranked chain, one of the Caribbean’s most popular, and the fourth largest in Spain in number of rooms.
For further information please visit: www.riu.com.
