Home Publisher's Point of View Hilton Takes Steps to Help Keep America Beautiful

Hilton Takes Steps to Help Keep America Beautiful

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Glenn Hasek

A leading national nonprofit, Keep America Beautiful inspires and educates people to act every day to improve and beautify their community environment. Keep America Beautiful envisions a country in which every community is a clean, green, and beautiful place to live.

Established in 1953, Keep America Beautiful provides the expertise, programs and resources to help people End LitteringImprove RecyclingBeautify America’s public spaces, and Restore & Support resilient communities.

The organization is driven by the work and passion of millions of individual volunteers, nearly 700 community-based Keep America Beautiful affiliates, and the support of municipalities, elected officials, and corporate partners.

Hilton Sponsors Greatest American Cleanup

Hilton recently announced sponsorship of Keep America Beautiful’s Greatest American Cleanup. This nationwide effort aims to remove 25 billion pieces of litter and beautify 25,000 communities across the United States in anticipation of the country’s 250th anniversary in 2026.

Hilton team members from across the United States joined millions of volunteers in beautifying parks, neighborhoods and urban centers through cleanup activities that reduce waste and enhance recycling efforts to support Keep America Beautiful’s Greatest American Cleanup. This year, Hilton and Keep America Beautiful hosted community beautification efforts in Atlanta, Georgia; Washington, D.C.; and Dallas, Texas.

More than 400 volunteers contributed more than 1,400 hours, planting more than 1,400 trees, plants and shrubs and collecting more than 6,215 pounds of litter in their communities. Additionally, the Hilton Global Foundation and partners donated more than $175,000 to Keep America Beautiful and affiliates.

“We are delighted to have Hilton join us as a presenting sponsor of the Greatest American Cleanup, as we work towards a future where the beauty and culture of our communities are preserved and celebrated by all,” said Jennifer Lawson, President and CEO of Keep America Beautiful. “Hilton’s commitment to creating and maintaining beautiful, sustainable spaces resonates deeply with our mission, whether they are enhancing the experiences of local residents or welcoming visitors from around the world.”

Collaboration Will Continue

Hilton, the Hilton Global Foundation, and Keep America Beautiful will continue collaborating on programs aimed at reducing waste, boosting recycling efforts, and revitalizing public spaces in communities across the U.S., in line with Hilton’s Travel with Purpose 2030 goals.

Hilton’s partnership with Keep America Beautiful is one of several initiatives supported by the Hilton Global Foundation, in support of Hilton’s Travel with Purpose strategy, the hospitality leader’s strategy to drive responsible travel, with a focus on achieving meaningful sustainability and social impact goals by 2030.

Since its launch in 2019, funding from the Hilton Global Foundation has provided more than 220,000 people with access to clean water, donated more than 18 million pounds of food to communities in need and created nearly 113,000 learning and career growth opportunities.

For more information about Hilton’s Travel with Purpose efforts and progress towards its 2030 goals, visit esg.hilton.com.

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