SCOTTSDALE, ARIZ.—GreenTree Hospitality Group Inc., a leading U.S. hotel owner, operator and franchisor of GreenTree Inn, recently announced the appointment and promotion of Amanda Saye as Vice President of Franchise Operations.
Saye joined GreenTree in 2016 where she was tasked in leading the hotel brand’s marketing strategy and development efforts throughout the United States, including the successful launch of its GiveBack Rewards loyalty program in 2017. In addition, Saye completed a full web redesign and launch of its hotel brand website, implementing all print and digital promotions, managed the day-to-day and fulfillment of its loyalty program, developed all property marketing collateral and led its public relations and communications efforts; ultimately positioning the brand and driving additional revenue streams effectively system-wide.
Kevin Brooks, Managing Director shared, “Amanda has been an integral part of launching and moving forward the GreenTree franchise operations in the United States. Her new role reflects our confidence in her vision for the GreenTree brand and her commitment to our guests, franchisees, and team members.”
Will Lead Franchise Operations Team
The Vice President of Franchise Operations will serve as the primary leader within the franchise vertical. In her new role, Saye will provide overall leadership for the corporate franchise operations team to facilitate the continuing effort of delivering outstanding systems, support, and service to its franchisees. Saye will support the day-to-day hotel operations within GreenTree, franchise on-boarding, systems, brand standards and governance, marketing, and franchise relationships.
“As we continue to grow the GreenTree footprint across the country, Amanda’s organizational and leadership skills will serve our stakeholders well,” Brooks said. “Under her leadership, in the franchise operational area, we look forward to more great things from her and for the U.S. GreenTree operations.”
Amanda commented, “It really is an exciting time to be a part of GreenTree and watch the brand continue to grow. I am eager to lead the franchise team and continue to enhance the support and services we provide to both our franchisees and guests alike. We have a well-rounded group with a great deal of experience and commitment. I look forward to our continued efforts and further developing our team, offerings, and growing within the organization.”
Prior to joining GreenTree Hospitality Group, Saye successfully launched new and industry leading brands. Saye has exceled in data analysis, market segmentation, and developing effective tactics that aligned with the growth of the organization and business objectives, ultimately producing viable, revenue-generating strategies. Saye is an active board member and currently serves as Vice President for HSMAI, Arizona Chapter.