CHICAGO—Green Planet Bottling has launched a new entry to the $11 billion bottled water market, packaged in an organic, 100 percent plant-based bottle. Unlike the dominant petroleum-based plastic bottles, Green Planet’s are made from 100 percent plants that are toxin free and carbon neutral. They do not leach chemicals into contents, are reusable, completely recyclable and commercially compostable in just 80 days. The water itself is vapor-distilled for purity and taste and when possible sourced within 500 miles of its destination, so it is less environmentally detrimental than brands transported long distances.
Green Planet water is currently available in a 16.9 oz. bottle; one liter and 12 oz. bottles are also available. It is priced competitively with premium water brands offered in petroleum-based bottles.
The company was founded by Bradford Schulman, whose previous specialty beverage business helped transform Mighty Leaf Tea and Intelligentsia Coffee into well-known national brands. “We’re increasingly hearing about the dangers of petroleum-based bottles, and Green Planet is leading the industry in responding with our 100 percent plant-based compostable and recyclable bottle,” Schulman says.
Currently, Green Planet is being distributed in 18 markets throughout the United States, targeting schools at all levels, corporate campuses and hotels, where offering the brand counts toward LEED certification. It’s also being picked up at select restaurants, convenience stores and public locations, such as cultural centers.
Go to Green Planet.
