ENGLEWOOD, CO.—Destination Hotels & Resorts, the fourth largest independent hotel management company in the United States, launched Destination Earth throughout its collection this year. Destination Earth is an environmental sustainability program. Since the program’s inception, properties have implemented more than 60 eco-friendly measures ranging from energy efficient lighting and reduction of water usage to property-wide recycling and purchasing eco-friendly products in all areas. Although the company has set operational benchmarks for various eco-friendly measures, the cornerstone of the program is property-based Green Teams who implement these practices and also create customized initiatives that work well in their particular operating environments and communities.
“Each property is an incubator for great ideas, best practices and green lodging protocols,” said Mark Hickey, senior vice president of U.S. hospitality operations for Destination Hotels & Resorts. “Part of our company’s guiding principles is to act with the highest ethical standards and we believe this applies to being good stewards of the environment. We implemented this program as a way of doing business. It’s good business to look at how we operate and identify ways to lessen our impact on the environments in which we operate. Our customers, clients and associates have wholeheartedly embraced and supported the development of this program.”
In the summer of 2007, Destination hired Business Evolution Consulting (BEC) to work with the company to develop a structured sustainability lodging program for the collection which includes independent hotels and resorts, branded properties, condominiums and private homes. BEC is working with the company to define various levels of eco-friendly lodging practices and how to incorporate these efforts into the properties. These practices include but are not limited to:
• Sourcing environmentally responsible products and services locally and purchasing organic, natural and eco-friendly goods and supplies;
• Creating partnerships with organizations that demonstrate a commitment to preserving the environment;
• Utilizing environmentally-responsible building practices; and,
• Retrofitting existing properties with water saving devices and energy efficient lighting, heating and cooling systems.
Program Establishes Baseline Standard
Destination Earth creates a baseline standard of sustainable practices for the company’s hotels, condominiums and private residences while encouraging individual properties to be innovative in their operations. As properties reach various stages in their implementation, new levels of green business practices are identified and outlined for the collection. All properties are encouraged to be resourceful in indentifying and implementing green practices that are relevant to their operation and community.
“Destination Earth is a dynamic program and will evolve as our properties continue to find ways to preserve the environment and respond to our customers,” Hickey said. “We learn a lot from our property-based Green Teams who share with us how certain standards can best be implemented at the property level and we share various best practices that these groups have created.”
Following are a few examples of initiatives that are making a difference:
• Tarrytown House Estate & Conference Center in New York dug a water well on-site, allowing the property to create its own water source instead of using thousands of gallons of water from local reservoirs.
• The reservations department at Hotel ICON in Houston has gone paperless using dry erase boards, flash drives and new computer technology.
• Royal Palms Resort & Spa in Phoenix hired a permaculturist to tend to the lush grounds of the property. The property uses sustainable landscaping practices that create naturally recurring cycles of care for vegetation. No commercial herbicides, pesticides or fertilizers are used.
• More than 50 percent of the power purchased by Stowe Mountain Lodge is from renewable resources. The property also uses eco-friendly bamboo sheets and robes in its guestrooms.
• Two Leadership in Energy and Environmental Design (LEED) registered construction projects are underway at Sunriver Resort in Oregon. The stables and marina projects are on track to be the first LEED certified buildings in Sunriver.
• The new Terranea Resort, scheduled to open in 2009, is being meticulously built on the Palos Verdes Peninsula with more than 631,800 square feet of native habitat areas. One example of habitat preservation is that approximately 45 mature trees dating more than 50 years old have been boxed and will be replanted throughout the site as a tribute to the history of this location. Additional environmental mitigation efforts include, but aren’t limited to, protecting and enhancing local water quality. To do this Terranea is implementing a series of environmental best management practices that include wet ponds, Bioswales and storm filters. Bioswales are vegetated channels, essentially created wetlands, which enhance water quality and provide a habitat for many avian species.
Properties Lauded for Efforts
Destination properties also have been recognized by various organizations for their eco-friendly practices in the last year. The honors include:
• The Shores Resort & Spa in Dayton Beach Shores, Fla., and InterContinental Tampa have been recognized by the Florida Department of Environmental Protection as One Palm members of the Florida Green Lodging Program.
• Hamilton Park Hotel & Conference Center received a Certificate of Environmental Stewardship from the State of New Jersey’s Department of Environmental Protection.
• The Inverness Hotel & Conference Center in Denver received the U.S. Environmental Protection Agency’s certificate of “Green Practices for the Hotel Industry Training and Submission of a Green Action Plan of Sustainable Practices” as part of its commitment to the Democratic National Convention that was hosted in Denver last summer.
• To reduce air pollution, Tempe Mission Palms Hotel in Arizona participates in Maricopa County’s Trip Reduction Program by offering benefits to its employees who commute. The hotel recently was noted as one of the Best Workplaces for Commuters for exceeding the national standard of excellence designated by the U.S. Environmental Protection Agency.
For more information on the company’s environmental efforts, please visit www.DestinationHotels.com and click on the Destination Earth icon.
