SAINT PETERSBURG, FLA.—Go Green Planters, Inc., Saint Petersburg, Fla., announced that it has been named a Qualified Vendor by Choice Hotels International, Inc., for the purpose of promoting its Green Room program to Choice franchisees.
The program involves the installation of one or more lush tropical plants in each and every guestroom of a hotel. It creates a new profit center, a valuable new guest amenity, and other benefits for franchisees without any capital investment or any cost at all for maintenance.
“What’s most appealing about this entrepreneurial concept is that Go Green Planters, Inc. assumes all capital and operating expenses associated with the Green Rooms,” says Craig Van Pelt, CEO of Go Green Planters, Inc. “The entire program is paid for by a minimal ‘Green Fee’ which is added to the guests’ bill, and it’s divided 50/50 between franchisees and Go Green Planters, Inc. Thus, in addition to providing a highly visible eco-friendly new guest amenity which builds brand loyalty, the program can generate thousands of dollars per year in revenues which can add to a franchisees’ bottom line.”
“We are delighted to be offering our Green Room program to Choice Hotels franchisees,” Van Pelt added. “The timing is perfect for the introduction of Green Rooms. Environmentally friendly business practices are very much in vogue, and thanks to the enormous media exposure, the public has come to understand the importance of protecting the Earth. We’ve found that the public is highly motivated to patronize businesses, services and products that are eco-friendly. In essence, the public expects businesses to implement eco-friendly practices, and our Green Rooms really symbolize eco-friendly.”
What makes Green Rooms logistically and economically feasible is Go Green Planters’ space-age patented technology. Instead of growing in a “pot of dirt,” their plants grow in a pouch filled with crystal clear, eco-friendly Millennium Soil which requires no watering and eliminates the untidiness of soil and water. The plants are 100 percent maintenance free and they’re replaced as required. What’s highly attractive is that there’s no cost whatsoever to the hotel for anything, including the replacement of planters that may get damaged or may “disappear.”
Go to Go Green Planters.
