CHARLOTTE, N.C.—Extended Stay America announced the debut of a new initiative, STAY Confident, to focus on the health, safety, and comfort of its guests. STAY Confident will build upon Extended Stay America’s experience as the only major hotel brand to remain 100 percent open since the beginning of the pandemic and the already high standards of housekeeping and hygiene at its 634 locations.
“STAY Confident is our way of increasing our commitment to provide a stay that is healthy, safe and comfortable,” said Bruce Haase, President and CEO of Extended Stay America. “With so many guests looking to Extended Stay America to meet their accommodation needs during this unprecedented period, we knew it was our responsibility to build upon our core practices and develop a program that enhanced safety, health and care for everyone.”
While many competitors were forced to close some or all locations, Extended Stay America locations have remained fully open to serve the needs of essential workers and travelers. As a result, Extended Stay America was one of the first hotel companies to establish enhanced cleaning protocols and evolve operations to provide guests with peace of mind. It is now advancing those measures further with STAY Confident—a comprehensive program developed to alleviate the anxiety associated with hotel stays with enhanced offerings and cleaning protocols.
Three Primary Focus Areas
STAY Confident includes three focus areas: STAY Safe, STAY Healthy, and STAY Comfortable, with the goal of ensuring the overall wellbeing of its guests.
- STAY Safe—The safety of employees and guests is the top priority for Extended Stay America. New measures are designed to set an even higher standard of hygiene for the hotels including the installation of transparent shields at the front desks of its properties; protective masks and other equipment for all staff; the temporary closure of social and communal areas such as pools and fitness centers; increasing no-touch interaction with staff; and the promotion of social distancing on-property with training for all staff.
- STAY Healthy—In partnership with Procter & Gamble, and its trusted disinfectants and cleansers such as Spic and Span, Comet, Mr. Clean and Microban, Extended Stay America is expanding its already rigorous cleaning processes and inspection program to offer enhanced protection to guests. These include extra disinfection and increased cleaning frequency in high-touch areas, as well as contactless check-out. A robust 10-point room cleaning process reinforces Extended Stay America’s commitment to guests’ health, covering every inch of each room from closets and windows to kitchens and floors. A member of the management team also inspects and approves each room prior to releasing it for check-in.
- STAY Comfortable—All travelers are welcomed into spacious rooms and suites with fully equipped kitchens that allow for greater control over dining options while away from home, saving money in the process. Extended Stay America also recently upgraded its free Wi-Fi to be faster and more convenient for guests and offers pet-friendly suites as well to ensure guests and pets feel right at home. Guests can request delivery of additional towels or linens without having a housekeeper enter the room.
Finally, in addition to providing guests with peace of mind regarding health and cleanliness, Extended Stay America is also offering more generous discounts—particularly on longer-term stays—to help alleviate the financial stress created by this pandemic. For example, Extended Stay America is offering up to 60 percent off stays of 60 days or more. This new rate provides a perfect affordable alternative for guests who need time to get back on their feet and addresses rising demand by those who have been displaced from their homes due to financial burdens.
Extended Stay America remains dedicated to the health, safety and comfort of its guests as the nation begins to re-open and travel.
For complete details on STAY Confident, visit www.extendedstayamerica.com/stay-confident.