Home Lighting Electric Mirror Introduces Ava, a New Lighted Mirror

Electric Mirror Introduces Ava, a New Lighted Mirror


EVERETT, WASH.—Electric Mirror, a global leader in mirror technology, introduces Ava, a new lighted mirror designed to help women perfect their makeup application. Featuring SmartLook technology, Ava allows women to change the lighted mirror’s light color to closely match the environment they’re about to encounter, making precise makeup application possible.

“Ava gives women the confidence to look their best in any environment,” said Aaron Mischel, Electric Mirror Executive Vice President and Partner. “The tunable white LED lights let women select the color that best matches the environment they’re preparing for—outdoors, indoors, or evening.”

Ava offers three Kelvin color settings. 6,500K is perfect for a leisurely day at the pool, a brisk mountain hike, or 18 holes at the local country club. 4,600K is ideal for an important boardroom meeting, a busy day on campus, or a quick get-together with friends for lunch. And 2,700K sets the stage perfectly for an intimate dinner, an evening out at a nightclub hotspot, or curtain rise at the theater.

Named for Girl Battling Cancer

The product name Ava was chosen to honor an Electric Mirror employee’s beautiful younger sister who is battling cancer. “When we first met Ava, we were struck by her strength, confidence and beautiful smile,” stated Electric Mirror CEO Jim Mischel. “And because this mirror brings out every woman’s beauty and confidence, naming it after Ava just made sense.”

Now every time an Ava mirror is produced, Electric Mirror employees will be reminded of beautiful, confident Ava. And every time an Ava mirror is purchased, a portion of the proceeds will be donated in Ava’s honor to help find a cure for cancer.

Ava joins the Electric Mirror Inspired Technology collection of products, which also includes the Savvy SmartMirror; Vive, a Bluetooth-enabled music mirror; Keen, an automatic dimming and energy-saving mirror; Seamless, an embedded LED clock; and Mirror TVs, which display a television in the mirror. Ava technology can be added to any of Electric Mirror’s products.