AMSTERDAM—CWT launched a new meetings and events (M&E) carbon footprint calculator. Combining travel, hotel stays, meeting space and food & beverage carbon consumption information for corporate events, it provides detailed environmental impact insights to both CWT event planners and clients alike, enabling more sustainable choices for global events aimed at audiences of 200 up to 50,000.
The CWT M&E carbon calculator analyzes and reports on individual and collective delegate carbon emission and waste data for the entire event lifecycle, from planning to completion. It maps emission data against each individual customer’s own carbon benchmarks for current and future events. The calculator’s easy to navigate reporting signposts specific event elements where more optimal sustainable solutions could and should be sought—be that event destination, transportation, accommodation and venues, food and beverage, material, and/or waste management.
This latest service in CWT’s suite of sustainable travel products designed to help reduce customers’ impact on the planet, is supported by award-winning carbon intelligence platform, Thrust Carbon with whom CWT launched flight, hotel and car hire point of sale carbon indicators last year. As the first major global TMC to activate meeting and event emissions data with Thrust Carbon, this M&E carbon calculator launch follows an intensive six-month pilot program, whereby CWT extensively tested the tool on its own and select customer events, culminating in a robust, accurate and secure tool with ease of use at the heart of its formula, ready to integrate with future API connections.
“This year, in-person meetings have outstripped virtual and hybrid events by ten to one. With nearly all our M&E customers and prospects citing ambitious long term corporate sustainability goals for their organizations—whether they run ongoing strategic meetings management programs or individual large-scale events—we are helping them realize their carbon-emissions reduction strategies,” said Ian Cummings, Global Head at CWT Meetings & Events. “CWT’s M&E carbon calculator enables organizations to operationalize a transparent and measurable solution to connect their people and stakeholders in the most environmentally frugal way.”
“Working with CWT on the development of this events calculator has been critical to the shaping of its scalable architecture and robustness,” said Kit Aspen, Founder & Director of Thrust Carbon. “CWT was laser-focused in wanting a carbon calculator that solved for the industry’s shortfall of having carbon measures purely for individual traveler impacts but not for events or vice versa. The M&E carbon calculator means that CWT has one of the industry’s most comprehensive tools to measure individual traveler and event carbon footprints.”
