BONNER, MONT.—Coaster Cycles announced a major partnership with Alex’s Lemonade Stand Foundation (ALSF) as a Featured Community Partner. The partnership is the latest example of Coaster’s mission-driven business model—“to inspire communities and brands to move, connect and deliver with the world around them.”
Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of four-year-old Alexandra “Alex” Scott, who was fighting cancer and wanted to raise money to find cures for all children with cancer. Her spirit and determination inspired others to support her cause, and when she passed away at the age of eight, she had raised $1 million. Since then, the Foundation bearing her name has evolved into a national fundraising movement.
On Thursday, October 17 at 11 a.m. PT, Coaster and ALSF will kick off the partnership by debuting a new limited issue ALSF Coaster Lemonade Bike on San Francisco’s Embarcadero.
Variety of Charitable Integrated Programs
Coaster will support ALSF through a variety of charitable integrated programs. The company will make a donation that will help fund impactful research and family resources ($20) for every Coaster sold, offer clients the opportunity to add a donation to ALSF at checkout, organize Coaster service days in support of ALSF, and raise awareness of ALSF activities and fundraising initiatives.
“We are honored and inspired to partner with ALSF,” said Justin Bruce, COO of Coaster.
“In building a partnership with ALSF, the product and mission alignment, potential for high scale impact, and our personal passion for the cause made it a perfect fit,” said Ben Morris, Founder and CEO of Coaster. “Beyond the sustainability and economic benefits Coaster offers clients, we feel Coaster Cycles offers a unique platform for social enterprise and ALSF quickly became an obvious and natural fit to develop a truly integrated partnership.”
“We welcome the opportunity to work closely with Coaster. Like ALSF, Coaster is committed to providing resources for finding the best research and better, less toxic treatments for children fighting cancer,” said Liz Scott, Co-Executive Director of ALSF and Alex’s mom.