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CH&LA Partners to Fight Human Trafficking

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BEND, ORE.—With human trafficking on the rise nationwide, individuals and businesses are beginning to look for ways to help stop this billion-dollar industry. Leading the way is the California Hotel and Lodging Association. The CH&LA has partnered with Guardian Group to provide all 1,800 of their hotel members with the Guardian Seal Recognition and Response Training. Every staff member of these establishments will now have the opportunity to ensure a safer stay for their guests and help protect the innocent victims of this horrendous crime.

“As the business of sex trafficking continues to grow, so must our efforts to stop it and we commend the CH&LA and Guardian Group in helping to lead the fight against this heinous crime and those behind it,” said The Guardian Group Chief Operating Officer Jeff Tiegs. “We bring the full fight to human trafficking.”

Guardian Group’s team, which has decades of experience with organizations such as the U.S. Department of State, Department of Defense, Department of Homeland Security, and Department of Justice, partners with the public and private sectors to teach employees about sex trafficking and equip them to recognize and respond to suspected incidents. In addition, the elite team actively pursues predators when rescue is necessary.

Guardian Seal, the group’s primary online educational training program, is a strong, readily recognized mark that significantly deters would-be traffickers and buyers. Companies that endorse the Guardian Seal play a critical role in the fight against human trafficking by recognizing that illicit activity puts brand reputation at risk and endangers employees and guests. Supporters of The Guardian Seal include the hospitality industry, law enforcement, transportation industry, emergency services, corporations, government agencies, and the public.

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