HUNTINGTON BEACH, CALIF.—“From Our Hands to Your Home” is more than just a tagline for California Faucets. It’s the very essence of the company’s innovative heritage and brand philosophy. The company’s newly redesigned website is a reflection of this ideal. With a wealth of beautiful new photography and a focus on the artisan spirit that infuses every California Faucets product, the new easy-to-navigate site tells the complete story of the brand—and the people behind it.
“In our high-tech, machine-driven world it’s important to recognize the value of handcrafted products versus everyday mass-produced widgets,” says Noah Taft, Senior Vice President of Marketing and Sales. “The new site gives industry professionals and consumers a look into the humanity and customization that go into each of our products.”
In addition to an expanded Finishes section with videos that demonstrate the various processes, there is a library of inspirational photos and videos of kitchen and bath products to get creative juices flowing. Other highlights of the new design include enhanced searchability and navigation, detailed information on care and maintenance, an expanded FAQ section, and the Founding Story of California Faucets.
The website is now mobile compatible to view products on a smartphone or tablet. Explore the new mobile-friendly site at www.californiafaucets.com.