Home Sustainability Bentley Mills Becomes Early Adopter of Celanese ECO-CC Binder

Bentley Mills Becomes Early Adopter of Celanese ECO-CC Binder

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DALLAS—Celanese Corporation, a global specialty materials and chemical company, and Bentley Mills, a leading commercial carpet manufacturer, announced that Bentley is one of the first users of Celanese’s vinyl acetate ethylene (VAE) ECO-CC emulsions, a binder made with raw materials derived from captured carbon dioxide (CO₂), for Bentley’s carpet tile production.

VAE ECO-CC emulsion is produced using carbon capture and utilization (CCU) based raw materials from the Celanese Clear Lake, Texas site. By capturing and using carbon dioxide (CO₂) as a raw material for binder production instead of virgin fossil sources, manufacturers get both a more circular and lower-carbon footprint alternative to traditional binders. Bentley began using ECO-CC in its carpet tile production in May 2025, seamlessly integrating the material into its high-performance manufacturing process.

“ECO-CC represents a meaningful step forward in sustainable materials innovation,” said Kevin Norfleet, Global Sustainability Director at Celanese. “We’re proud to see forward-thinking manufacturers like Bentley take the lead in adopting solutions into commercial use that can reduce carbon impact while maintaining high performance. Their early adoption demonstrates how industrial CCU can scale in real-world applications.”

Equivalent to Saving Nearly 6,000 Trees

By switching to ECO-CC, Bentley estimates that it will use approximately 750,000 pounds of captured CO₂ annually in its carpet tile production—the equivalent to saving nearly 6,000 trees. ECO-CC also supports Bentley’s efforts to increase recycled content in its products.

“Integrating ECO-CC into our carpet tile production supports our goal of increasing recycled content while advancing our environmental stewardship,” said Jay Brown, President and COO of Bentley. “This innovation aligns with our mission to deliver high-performance, design-forward flooring solutions with a lower environmental impact.”

Bentley and Celanese worked closely with NSF certifiers to validate this new material input, securing recognition of ECO-CC as qualifying for pre-consumer recycled content. This approval makes Bentley one of the first flooring manufacturers to bring a carbon capture-based input into a certified, verified commercial product.

This milestone underscores the commitment of both companies to drive material innovation that meets the evolving demands of sustainable manufacturing and the built environment.

For more information about ECO-CC and Celanese’s sustainability initiatives, visit www.celanese.com. For more information about Bentley’s sustainability initiatives, visit www.bentleymills.com.

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