KEHL, GERMANY—ADA Cosmetics, a market leader in premium hotel amenities, unveils the SHAPE dispenser system for The White Company’s exclusive hotel collections. Combining refined aesthetics with exceptional practicality, SHAPE dispensers embody The White Company’s iconic style while setting new standards in hygiene and sustainability. This partnership showcases ADA Cosmetics’ dedication to enhancing premium experiences for discerning hotel guests.
The SHAPE dispenser system is now integral to The White Company’s celebrated hotel collections: Lime & Bay, Flowers, and Noir. Reflecting the brand’s philosophy of creating everyday luxury, these collections capture the essence of elegant living. The sleek black and white design of the dispensers, combined with The White Company’s signature branding, enhances the aesthetic of any bathroom. It brings a touch of understated sophistication and timeless beauty into the space.
Hygiene Perfected for Peace of Mind
“The SHAPE dispenser embodies ADA Cosmetics’ dedication to innovation in design and hygiene,” said Gerd von Podewils, CMO at ADA Cosmetics. “With its sleek aesthetics and mono-material hygiene pump with a patented drainage system, it not only elevates the look of hotel bathrooms but also sets a new benchmark in hygiene by ensuring the utmost safety and cleanliness for guests.”
ADA Cosmetics has redefined hygiene with its groundbreaking dispenser systems, providing uncompromising safety for guests. Scientifically approved by a study from the Rhein Waal Institute in Germany, SHAPE’s advanced technology with an integrated drainage system prevents contamination of the dispenser contents and ensures maximum hygiene.
Sustainability at the Heart of Innovation
This innovative system exemplifies ADA Cosmetics’ drive to develop sustainable solutions, aligning with the broader shift in the hospitality industry toward eco-conscious practices. The streamlined design reduces housekeeping efforts while offering material savings of 67 percent and liquid savings of 50 percent compared to single-use plastic toiletry bottles. By addressing environmental concerns such as plastic waste, SHAPE meets a growing demand for sustainable practices while maintaining the highest levels of functionality and guest satisfaction.
The dispensers are also compatible with ADA Cosmetics Refillution, the market leader’s advanced refill solution for hotel cosmetics. This groundbreaking, patented refill system simplifies the process of replenishing dispensers, ensuring airtight refills for optimal hygiene and reduced waste.
Where Tradition Meets Contemporary Sophistication
The historic Great Southern Killarney hotel in Ireland, an ADA Cosmetics partner for over a decade, was the location for a photo shoot to launch the new collection. Offering a blend of Victorian heritage and modern elegance, the hotel provided an elegant setting to showcase the SHAPE dispensers.
A landmark in hospitality since 1854, Great Southern Killarney embodies ADA Cosmetics’ values of exceptional design and commitment to sustainability. Its elegantly appointed bathrooms highlight the dispensers’ seamless integration into luxurious spaces, further underlining their functionality and visual appeal. This collaboration celebrates an enduring partnership with one of Ireland’s most beloved railway hotels.
The White Company: Redefining Lifestyle Luxury
For nearly 30 years, The White Company has been synonymous with everyday luxury. The British brand creates stylish pieces for the home, including furniture, decorative accessories, home fragrances, and bath and body essentials, predominantly in white. It maintains a focus on excellent quality, sustainable sourcing, and long-lasting, timeless designs.
For further details about the SHAPE dispenser launch for The White Company, contact ADA Cosmetics or visit ada-cosmetics.com.
