KEHL, GERMANY—Centuries of time-honored wellness wisdom meet unrivalled expertise in hotel amenities, as ADA Cosmetics joins forces with divana, Thailand’s leading wellness and spa brand, to launch a unique hotel line.
Shaped by distinctly Thai skincare rituals and the healing power of raw, wild nature, the partnership and resulting two collections invite hotels to respond to a growing trend towards conscious hospitality. More guests are using their time away from home to deepen self-care practices and nurture their physical and emotional well-being.
Expertly Crafted Amenities to Support Longevity
“divana is the first Thai brand to join our portfolio, and it is a pleasure to welcome such a strong and well-established name into the ADA Cosmetics House of Brands,” says Gerd von Podewils, CMO at ADA Cosmetics. “Through this partnership, hotels can introduce their guests to a timeless Thai wellness experience with lasting benefits, resonating long after their stay has come to an end.”
“Together with ADA Cosmetics, we are delighted to introduce travelers to our holistic wellness rituals that support longevity, resilience, and inner peace,” says Taneth Jiraswakedelok, Co-CEO at divana. “Guided by nature, and shaped by the highest quality and craftsmanship, our co-created amenities collection will transform the hotel bathroom into a sanctuary of healing, enabling guests to return home feeling rested and restored.”
Where Balance is Intentionally Designed
Founded in 2001 in Bangkok, divana unites nature’s intelligence with deep cultural wisdom. The brand’s distinctive strength lies in its ability to combine advanced wellness technologies with traditional Thai spa rituals, translating long-established techniques into refined, results-driven experiences. Sensorial design and aromatherapy expertise are carefully applied to enhance treatment performance and deepen the overall experience.
For more information about ADA Cosmetics, visit ada-cosmetics.com.
