PARIS—Accor announces the launch of its white paper, Sustainable Expansion of Greek Tourism, an industry report exploring how sustainability can drive long-term growth and resilience in Greece’s tourism sector. In 2024, Greece welcomed a record-breaking over 35 million international visitors, reaffirming its status as one of the world’s top travel destinations.
As tourism continues to thrive, so does the need for responsible expansion—one that balances economic growth with environmental stewardship and cultural preservation. With its strong and expanding presence in Greece, Accor considers the country a strategic priority, and this white paper reflects its commitment to supporting the evolution of sustainable tourism. Featuring perspectives from leading experts and influential voices in hospitality and tourism, the white paper presents forward-thinking strategies to ensure Greece remains a world-class travel destination for generations to come. Reflecting Accor’s commitment to sustainable hospitality, it underscores the group’s dedication to fostering innovation and investing in the future of Greek tourism.
Key Highlights from the White Paper
- Embracing sustainability: Practical steps for integrating sustainable practices in tourism operations, from renewable energy adoption to reducing environmental footprints.
- Fostering local engagement: Insights into enhancing collaboration between local communities, businesses, and government to drive inclusive economic growth.
- Redefining luxury tourism: Exploring how Greece’s authentic cultural experiences and sustainable practices align with the evolving expectations of today’s travelers.
- Innovative hospitality models: Examples and frameworks that exemplify sustainable tourism development, positioning Greece as a leader in eco-conscious travel.
The white paper was created with the input of key experts in the Greek hospitality and tourism sector alongside Accor’s experts in Sustainability, Development, Design & Technical Services, Marketing, Loyalty, Sponsoring & Guest Experience.
The full version of the “Sustainable Expansion of Greek Tourism” white paper is available here.
