One of the most difficult things about being an entrepreneur on your own in publishing—and working from home—is the lack of interaction with, and response from, my readers and suppliers. Occasionally I do hear from someone with a “great article” comment, or “I would like to purchase this ad campaign” but for the most part there is silence as each week ticks by. I get it. The hotel business can be “crazy busy”.
I typically wait until the birthday of Green Lodging News to pat myself on the back for another successful year gone by but this year, I thought I would start early. I am doing this because the Green Lodging News website just had the best month in its almost 17-year history. Last month the site welcomed 43,695 different visitors and 84,755 total visits. I have been noticing a notable increase in the number of folks reading the articles that are posted and now I know why.
Thank you for continuing to read Green Lodging News! As you know, I try to write about topics that no other publication does. I also present a forum for hoteliers, consultants, suppliers, and others to contribute content at no cost to them. The Green Lodging News website is indeed a unique meeting place. I have presented examples time and time again that implementing “green”, “sustainable,” operational practices is not only good for the environment but good for your bottom line and reputation as well.
My Love for Writing About Green Lodging
It is easy to take a publication for granted but without missing a week I have cranked out 868 consecutive e-mail newsletters. It takes passion and a love for what I am writing about to do that.
I don’t ask often but do call on and support those suppliers that use Green Lodging News to promote their businesses. That is truly what keeps Green Lodging News going. And to those suppliers out there who have supported Green Lodging News over the years, thank you! I could not do this without you. To those suppliers who have yet to utilize Green Lodging News, or who have not done so in a while, let’s talk. Me, you the readers, suppliers—we are all a team—and there are a lot of great things we can do easier together than on our own.
It is astounding what steps our industry is taking to reduce its environmental impact, empower its employees, and lift communities around the world. You are truly making a positive difference. Perhaps throughout the years I have egged you on a bit, planted an idea in your brain, inspired you in some way—I like to believe that. What is certain is you have certainly inspired me.
My wife just returned from the U.K. and brought me a gift of 13-year-old Scotch whiskey. Sometime this weekend I will kick back, lift a toast, and have a few sips in honor of what we have all accomplished so far. Cheers!
Who is Your Sustainability Champion?
Green Lodging News is always looking to profile sustainability champions in our Personnel Profile section. If you would like to nominate someone for this section of Green Lodging News, contact me at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com.
Looking for Guest Columnists
Every two weeks Green Lodging News posts a new guest column on its website. (Click here for examples.) The guest column also appears in the weekly e-newsletter. Green Lodging News is currently in need of industry experts to contribute occasional guest columns. Experts may include consultants, architects, designers, suppliers, and those who own or operate green lodging establishments. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Columnists benefit by having their photo included along with a one paragraph description of their company. Interested in writing a column? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com.
Get in the Green Suppliers Spotlight!
Green Lodging News, lodging’s leading environmental news source, publishes Green Suppliers Spotlight, an e-blast to 19,567 subscribers that features the lodging industry’s leading green products and services. The e-blast features multiple vendors—unlike the current Green Supplier Spotlight that allows one supplier to “own” the Green Lodging News subscriber list for one e-blast. (Click here for a Green Suppliers Spotlight sample.)
Green Suppliers Spotlight is published weekly on Thursdays to general managers, owners, management companies, directors of sustainability, directors of engineering, facilities managers and many others who are either in purchasing positions or who influence purchasing decisions. Suppliers of green products and services throughout North America and beyond are invited to participate in the e-blast. (Minimum two suppliers per e-blast.) Green Suppliers Spotlight was created to give vendors an opportunity to reach a high number of industry purchasers at a very low cost—as low as $200 per e-mail. (Click here for rate sheet.)
Those advertising in Green Suppliers Spotlight can include up to 100 words, one image, contact information and multiple links to their website in their ad. At the end of each week, a report will be sent to each supplier with information on delivered e-mails, opens and click-throughs.
Planning Advertising for 2023?
Green Lodging News is accepting reservations for advertising spots for 2023. Many excellent spots are available on our website and in the weekly e-mail newsletter. Many Green Supplier and Green Suppliers Spotlight dates are also available. Interested in receiving a 2023 media kit? Be sure to contact me as soon as possible at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com. A media kit can also be accessed by clicking here. Thank you to all those companies that consistently support Green Lodging News.
Newsletter & Green Supplier Spotlight Circulation
The circulation of our weekly e-newsletter and Green Supplier Spotlight currently stands at 19,567. Thank you to our new subscribers for signing up. Be sure to encourage your colleagues to do the same. There are “subscribe” links on the Green Lodging News home page. You may also e-mail greenlodgingnews@gmail.com to be added to our list.
Green Lodging News & Social Media
Green Lodging News now has 1,735 Twitter followers. Thank you to all of those who follow our tweets. In addition to following us on Twitter, be sure to bookmark the Green Lodging News Blog in your browser. More importantly, participate with your comments. Green Lodging News is also on Facebook. Be sure to “Like” us there. Green Lodging News now has more than 1,300 Facebook followers.
As always, I can be reached at greenlodgingnews@gmail.com.
Congratulations on the milestone!!
Glenn,
I remember sitting in a hotel bar with you in Cleveland when you mentioned you were thinking about launching GLN.
Here’s to the next 868! Cheers!
Ray
Thank you so much Ray and congratulations on your success with Pineapple Hospitality. All the best to you.