Home Publisher's Point of View A Generation of Industry Coverage; Green Lodging News Turns 18

A Generation of Industry Coverage; Green Lodging News Turns 18

Glenn Hasek

Green Lodging News has just turned 18 years old. A big thank you to all the companies and other organizations that have supported this publication with advertising all these years. Green Lodging News would not be where it is without them. Be sure to support those companies that advertise and tell them that you found them here at Green Lodging News—whether on the website or in an e-blast that you receive each week. By doing that, you will help keep Green Lodging News sustainable for years to come. And, if you represent a company looking to reach an audience already interested/invested in a green way of doing business, reach out to me at (813) 510-3868, or at greenlodgingnews@gmail.com. Our website currently welcomes 44,000 different visitors each month and our e-newsletter and Green Supplier Spotlight reach 19,850 subscribers.

Green Lodging News would not be where it is today without the editorial contributions of hundreds of industry consultants, suppliers, public relations experts, and others with a stake in green lodging. Keep those story ideas and press releases coming. I am also always open to guest column contributions. Guest columns are posted every two weeks on our website. And yes, please do tell your colleagues to subscribe to Green Lodging News. There is a place to do that on the Green Lodging News homepage.

Back in 1991, while an editor at Hotel & Motel Management magazine, I wrote a regular feature under the heading of “Eco Views”. Back then the now widespread towel/linen reuse program was in its early years, and it was big news if a hotel launched a recycling program. “Green” was the word and “sustainability” had yet to enter mainstream conversation. “Corporate Social Responsibility” and “People. Planet. Profit.” were part of the discussion early on but ESG (environmental, social, and governance) was not coined until 2004.

Not long after I launched Green Lodging News in 2006, I advocated for 100 percent nonsmoking rooms. Many hoteliers resisted that idea. It is one example of how much things have changed.

The Bar Just Keeps Getting Higher

Advancements in science, recognition of the impact of a changing climate and our impact on it, steps forward in technology, inspirational leadership, consumer and societal pressures, regulatory updates, and much more have resulted in what we consider to be green lodging today. Undoubtedly, the sustainability bar continues to be raised as time passes, and that is a good thing for everyone. Going green is good for the planet and good for business as well.

The more than 14,000 articles in the Green Lodging News online archive reflect the evolution of our industry when it comes to sustainability. It is exciting on a daily basis to read about the activities and progress of our industry’s leading companies and associations.

While we have come so far, we still have a long way to go—on both the operations and design sides. With your help I will continue to cover the news of our successes and challenges.

Thank you again for all your support these last 18 years.

Looking for Guest Columnists

Every two weeks Green Lodging News posts a new guest column on its website. (Click here for examples.) The guest column also appears in the weekly e-newsletter. Green Lodging News is currently in need of industry experts to contribute occasional guest columns. Experts may include consultants, architects, designers, suppliers, and those who own or operate green lodging establishments. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Columnists benefit by having their photo included along with a one paragraph description of their company. Interested in writing a column? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com.

Get in our Green Supplier Spotlights!

Green Lodging News, lodging’s leading environmental news source, publishes the Wednesday Green Supplier Spotlight and Thursday Green Suppliers Spotlight. Green Supplier Spotlight features just one vendor and Green Suppliers Spotlight features multiple vendors. Click here for a Green Supplier Spotlight sample and rate sheet. Click here for a Green Suppliers Spotlight sample and rate sheet. Both e-blasts that reach 19,840 subscribers have been built to generate quick leads. A report is sent a week after each e-blast that includes the number of e-mails sent, number of opens, and number of click-throughs. Contact Glenn Hasek at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com for more information.

Planning Advertising for 2024?

In addition to the Spotlight ads described above, Green Lodging News is accepting reservations for other advertising spots for 2024. Many excellent spots are available on our website and in the weekly e-mail newsletter. This past month our website welcomed the largest number of different visitors in the almost 18-year history of Green Lodging News—46,812. Interested in receiving a 2024 media kit? Be sure to contact me as soon as possible at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com. A media kit can also be accessed by clicking here. Thank you to all those companies that consistently support Green Lodging News.

Newsletter & Green Supplier Spotlight Circulation

The circulation of our weekly e-newsletter and Green Supplier Spotlights currently stands at 19,840. Thank you to our new subscribers for signing up. Be sure to encourage your colleagues to do the same. There are “subscribe” links on the Green Lodging News home page. You may also e-mail greenlodgingnews@gmail.com to be added to our list.

Green Lodging News & Social Media

Green Lodging News now has 1,722 Twitter followers. Thank you to all of those who follow our tweets. In addition to following us on Twitter, be sure to bookmark the Green Lodging News Blog in your browser. More importantly, participate with your comments. Green Lodging News is also on Facebook. Be sure to “Like” us there. Green Lodging News now has more than 1,300 Facebook followers.

As always, I can be reached at greenlodgingnews@gmail.com.