SAN DIEGO—Robanda Amenities, a division of diversified beauty manufacturer Robanda International, has partnered with luxury men’s grooming product manufacturer, Baxter of California. This will be Baxter’s first venture into the hospitality segment, with Robanda Amenities facilitating entry into four and five star properties. Using one of Baxter’s most popular soap formulas, Robanda Amenities created a full custom set of amenities for The Line hotel, a boutique property in Los Angeles, owned by The Sydell Group, a New York based owner and developer of lifestyle oriented hotels.
Moving forward, luxury Baxter of California bar soaps will be available with Robanda Amenities custom private label collections as an upgraded soap option. The Baxter of California soap created for The Line is the Vitamin Cleansing Bar: Italian Lime and Pomegranate scent. It is formulated with aloe, seaweed, Vitamins A & E, and hydrating glycerin. Baxter of California is also developing a Shaving Kit for Robanda Amenities for five star luxury hotels and resorts around the world.
“We are thrilled to partner with Baxter of California for their new venture into hospitality-focused products,” says Mike Dunlap, National Sales Director for Robanda Amenities. “Pairing Baxter’s luxury bath soaps with our full line of tailored amenities allows customers to add high-end touches into their guest amenity programs, which is Robanda Amenities’ specialty.”
