BEACON FALLS, CONN.—Reflective of the company’s renewed dedication to its commercial laundry customers in the United States, Lavatec Laundry Technology (LLT) has designed and introduced a new website specifically created for this market.
The site provides U.S. customers instant access to all essential LLT information. The drop-down menu includes several categories beginning with products, which offers the complete line of washers, dryers, extractors, centrifuges, conveyors, ironers and folders available in the United States. An opportunity also exists to download equipment or corporate brochures.
Service, Customers and Partners categories provide information on parts, technical support, U.S.-based equipment case studies and dealer network contacts. Video on the site demonstrates with testimonials and action footage how LLT equipment is engineered for a higher return. Mark Thrasher, president of LLT, says there were many considerations that factored into development of the new site.
“The timing was right to address real U.S. market needs, and the best way to do it was to build a brand new site tailored with specific information to meet those needs,” Thrasher says. “In the last several months we have elevated our overall brand awareness by establishing new marketing strategies and priorities. This site is key to those accomplishments. In the last two weeks, we have received very positive feedback. People like the new look and the easy access to the kind of information relevant to U.S. customers.
“It’s a very visual showcase which accents our ability to deliver high performance products that are reliable and cost-effective,” he says. “ With a keystroke or two, anyone visiting the website can learn more about our continuous tunnel washers, the award-winning TT Ecodry series or the new products we introduced at the Clean Show, including the Lavafold LFO 53—the industry’s first Quadruple Sort small piece folder—and the Double-UP LavaPik UP-22 twin-jaw picker.”
Go to Lavatec Laundry Technology.
