MIAMI BEACH–Congress Hotel South Beach announced the addition of French Connection Bathroom, a new collection of environmentally responsible guestroom toiletries from British fashion retailer, French Connection, to their guest suites. The range of products is fragranced with a floral blend of grapefruit, jasmine and vetiver.
“This is South Beach,” says Claudio Bono, general manager of Congress Hotel. “Our celebrity and VIP guests expect to see lifestyle brands in the suites. What really sold us on French Connection was the environmental aspect. We’re working to implement a wide variety of ecological initiatives across all properties that cater to both the needs of our upscale clientele and the global community.”
French Connection Bathroom’s packaging features square clear bottles; embossed soaps and accessories in white boxes with black text, manufactured by Concept Amenities with a proprietary organic additive that renders plastic fully biodegradable in landfill conditions—an important attribute, considering 5.5 billion hotel toiletry bottles and caps are disposed in landfill every year.
“We’re really excited,” Bono says. “With hundreds of stores worldwide, devotees that span the globe, and branding that has become synonymous with contemporary fashion, French Connection Bathroom will definitely create the vibe we want for our guest suites.”
Go to Congress Hotel South Beach and Concept Amenities.
