NORTH BETHESDA, MD.—Sleep Inn by Choice Hotels International, Inc., one of the world’s largest lodging franchisors, is introducing Local Favorites, a new breakfast program designed to bring regionally inspired flavor and storytelling to the guest experience. The initiative invites Sleep Inn hotels to feature one locally relevant breakfast item—such as a pastry from a neighborhood bakery, a regional seasoning or a locally inspired coffee—alongside a short story explaining its connection to the community.
Local Favorites is part of the Sleep Inn brand’s broader Morning Medley hot breakfast, a refreshed approach to the brand’s complimentary morning offering designed to balance guest preferences with operational simplicity. The Morning Medley program features traditional hot breakfast staples guests care about most, including protein, alongside the locally customized offerings.
“Today’s travelers increasingly want experiences that feel connected to the places they visit, and breakfast is one of the most visible ways a hotel can deliver that sense of place,” said Mallory Enos, Head of Midscale Brand Strategy & Management. “With Local Favorites, Sleep Inn is giving hotels a simple, flexible way to reflect their communities while reinforcing the reliable, welcoming experience guests know and expect from the brand.”
To support hotels that may not know where to start, Sleep Inn is also offering an optional regionally inspired waffle recipe developed in collaboration with Golden Waffle, giving participating properties an easy entry point into the Local Favorites program with a guest-favorite item. Options include banana bread waffles topped with pecans in the Southeast, maple waffles with apple toppings in the Northeast, blueberry waffles with granola in the Northwest, cinnamon roll waffles with chocolate chips in the Southwest, and chocolate waffles with strawberries in the Midwest—each designed to reflect local flavor profiles while remaining simple to execute.
Together, Morning Medley and Local Favorites create a morning experience for guests that is welcoming, relevant and rooted in a sense of place—reinforcing Sleep Inn’s promise to deliver a stay that is both reliably comfortable and uniquely local. These initiatives also underscore the brand’s continued investment in simple and thoughtful innovations that support both guest satisfaction and brand growth.
