Home Vendor News LG Electronics USA Unveils Latest at The Hospitality Show

LG Electronics USA Unveils Latest at The Hospitality Show

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DENVER—Hotel TV leader LG Electronics USA is highlighting the future of guestroom entertainment and hotel operations at The Hospitality Show 2025, taking place October 26 to 28 at the Colorado Convention Center in Denver (Booth #1237).

Building on its reputation as the market’s broadest provider of hospitality display solutions and #1 brand in hotel TVs, LG is showcasing innovations that deliver both elevated guest experiences and smarter property management. From premium OLED (AM960) displays to NanoCell and LED models, as well as the value-packed UK660H series, LG’s Pro:Centric platform sets the standard for hotels of every type. By offering solutions that range from reliable, budget-friendly options for economy properties to premium technologies tailored for the world’s most exclusive hotels, LG is uniquely positioned to meet the needs of every type of property across the hospitality landscape.

A highlight at LG’s booth is the Bang & Olufsen Beosound Theatre soundbar, paired with the LG OLED hotel TV to demonstrate a premier in-room entertainment experience for luxury hotels. Together, the two brands unite cutting-edge performance and timeless design, creating an audio-visual centerpiece ideal for high-end properties.

Featuring 12 custom drivers and Dolby Atmos capability, the Beosound Theatre delivers room-filling, multidirectional sound from a single, beautifully crafted soundbar. Its coaxial center channel ensures clear, detailed dialogue for a fully immersive experience that complements the elegance of LG OLED hotel TVs.

This collaboration underscores both brands’ commitment to craftsmanship, innovation, and a fusion of technology and design that defines modern luxury hospitality.

Helping Hotels Protect Investments & Unlock New Efficiencies

At the core of LG’s strategy is the Pro:Centric+ platform, the next generation of its award-winning Pro:Centric hotel TV technology that turns in-room displays into powerful business tools. Pro:Centric+ enables seamless integration of partner services while dramatically simplifying installation and management—requiring far less technical expertise than traditional systems.

That flexibility is further extended through partner integrations. At the show, LG is spotlighting how the Pro:Centric+ platform works with Anacove’s AI-enabled IoT solutions—ranging from smart thermostats and toilet leak detection to asset tracking and staff alerts. By consolidating these functions into the in-room television, hotels gain a powerful IT hub for monitoring and reporting on critical operations without introducing extra devices.

LG Channels, the company’s free IP-delivered content service, will also feature as a value-add for hotels seeking to enrich in-room entertainment without the need for additional subscription costs.

Also at this year’s show is the expansion of casting functionality to earlier-generation webOS 5 Pro:Centric TVs and set-top boxes through a free firmware upgrade.

Connecting Guests & Operations with Smarter Solutions

LG is demonstrating how technology can enhance both guest experiences and operational efficiency. For larger spaces, the 136-inch All-in-One DVLED transforms lobbies and ballrooms with immersive displays, while interactive touchscreen wayfinding opens new opportunities for guest engagement.

At the same time, LG’s Pro:Centric Catena system simplifies management of multiple televisions in venues such as bars, restaurants, and gyms. Using a server and TV application, staff can group and control TVs via a web-based interface, while patrons can stream audio from muted TVs directly to their mobile devices without an app—ensuring a seamless, low-bandwidth experience with precise lip-sync.

For more information on LG hospitality solutions, click here.

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