MIAMI—Starwood Hotels, the sustainable hotel brand management company founded by hospitality visionary Barry Sternlicht, and includes 1 Hotels, Baccarat Hotels, and Treehouse Hotels, has appointed Stéphanie Segaux as Vice President of Development for the EMEA region. Based in Amsterdam, Segaux will spearhead Starwood Hotels’ development strategy in this key area of expansion, reporting to Chief Development Officer Abhay Bakaya and collaborating closely with regional teams to identify, shape, and execute new opportunities as the company enters its next phase of strategic global expansion.
Segaux began her career with Starwood Hotels & Resorts before spending nearly a decade with Rosewood Hotel Group, most recently serving as Director of Development, EAME, where she sourced new opportunities, led project negotiations, and collaborated with internal teams to bring hotel and residential projects to life. With a proven track record and deep relationships with owners, investors, and stakeholders, Segaux joins Starwood Hotels to help drive the company’s growth and expansion across Europe and the Middle East.
Building on the momentum of Starwood Hotels’ openings in London and Copenhagen, Segaux will focus on identifying and securing new development opportunities in the region that continue to elevate the portfolio and further distinguish each of the brands. With nearly 20 hotels operating worldwide and more than 20 projects under development, Starwood Hotels is well positioned for continued growth, including active pipeline projects in Paris, Crete, Rome, Florence, Dubai, and Riyadh.
‘An Exciting Moment in Its Growth’
“I am thrilled to join Starwood Hotels at such an exciting moment in its growth. Their EMEA pipeline presents incredible opportunities to shape landmark projects with strategic direction and strong operational foundations. I look forward to working with the team to deliver distinctive hospitality opportunities that will make a lasting impact,” said Segaux.
“Stéphanie’s appointment comes at a pivotal time as we accelerate our expansion across Europe and the Middle East,” said Abhay Bakaya, Chief Development Officer of Starwood Hotels. “Her proven expertise and strong industry relationships are key as we continue to grow our hotel and residential platform.”
“With her extensive experience in the EMEA region and proven track record in hotel development, Stéphanie is exceptionally well-positioned to lead our growth initiatives,” said Raul Leal, CEO of Starwood Hotels. “We are pleased to welcome her to Starwood Hotels and look forward to remarkable growth and innovative projects across the region.”
