KEHL, GERMANY—A British olfactive experience shaped by wit, sophistication, and exceptional craftsmanship arrives in hotel bathrooms, as ADA Cosmetics unveils a makeover of its Penhaligon’s hotel amenities.
With upgraded formulations, distinctive new bottles, and a selection of three iconic fragrances, the completely reimagined collection is presented in a custom William’s Green shade, for perfect alignment with the sophisticated Penhaligon’s brand universe.
Expertly Crafted with Circularity in Mind
“With this relaunch, we are elevating our longstanding partnership with Penhaligon’s to the next level,” says Gerd von Podewils, CMO at ADA Cosmetics. “The new collection captures the distinctively British essence of the brand, which connects an illustrious heritage with an exciting future.”
The luxurious amenities line features redesigned pump dispensers, reimagined in a bespoke silhouette inspired by the Penhaligon’s Bath & Body collection. Made from 100 percent PCR PET, the elegant vessels are fitted with ADA Cosmetics’ patented mono-material hygiene pump for optimal recyclability and guest safety.
A Milestone Year in an Enduring Partnership
Established in London in 1870, Penhaligon’s is a singularly British fragrance house, graced by four Royal Warrants. The brand’s creations are an ode to craftsmanship, storytelling and heritage, inspired by the past for rebels of the future.
“At Penhaligon’s we believe that the exceptional is for every day,” says Julia Koeppen, General Manager at Penhaligon’s. “We are delighted to reinvent our hotel amenities in such sophisticated style, as we celebrate 155 years of brilliantly British perfumery, and more than 25 years of partnership with ADA Cosmetics.”
Scents That Tell Stories
A unique olfactive story lies behind every Penhaligon’s creation, with refined fragrances taking inspiration from historic British tales, myths and legends, literary classics, far-flung places and even a fictitious family of scandalous aristocrats. The new hotel amenities line is delivered in three of the brand’s most evocative scents—Halfeti, Blenheim Bouquet, and Quercus.
Instantly captivating, Halfeti is a rich and heady combination of rose, grapefruit, and spice suited to both men and women: a Penhaligon’s signature and true global icon. Composed more than a century ago, yet still exquisitely fresh, the bright citrus notes of Blenheim Bouquet deliver an aristocratic cocktail sparkling with lemon, spice, and pine. Blending the might of oak with a joyful dash of citrus and basil, and a sprinkling of white floral notes, Quercus is a stellar fragrance—timeless and uplifting.
The Cradle-to-Cradle Certified Full Scope Silver amenities are dermatologically tested, pH skin-neutral, and crafted with at least 96 percent natural ingredients to offer gentle and effective skincare for all.
All three lines are offered with a choice of transparent or opaque dispenser bottles—the latter is subject to minimum order quantities and available on demand. Small portions are delivered in sleek, recyclable aluminum tubes.
For more information about ADA Cosmetics, please visit ada-cosmetics.com.
