MIAMI—As sustainability continues to redefine modern luxury, Groupe GM is placing eco-innovation at the forefront of its U.S. presence. At the upcoming Independent Hotel Show Miami, the brand will spotlight its Ecofill system: an innovation launched in 2020 that has drawn strong interest from leading hotel groups and independent properties alike around the world. Designed for smart, elegant, and future-ready amenity programs, Ecofill is quickly becoming a benchmark for sustainable hospitality.
With mounting pressure from guests, regulators, and sustainability certification bodies, independent hotels are facing a critical question: how to reduce waste without compromising on guest experience, operational efficiency, or brand identity? Groupe GM’s answer is Ecofill: a patented, closed, refillable dispenser system that combines hygiene assurance, full traceability, and streamlined housekeeping with a luxury presentation. Each refill pouch uses just 8g of plastic, supporting ambitious sustainability targets while maintaining a sleek, branded guest experience. Ecofill also ensures optimal product usage, with 99 percent of the liquid dispensed before a pouch change to minimize waste and maximize efficiency for housekeeping teams.
“Ecofill is a response to the modern traveler’s values and the hotelier’s operational challenges,” said Guillaume de Beco, General Manager, Groupe GM USA. “It delivers sustainability without sacrificing elegance or efficiency, something we know every hotel needs to stay competitive.”
At the show, Groupe GM will offer live demos of Ecofill, allowing hoteliers to experience the system’s seamless integration and aesthetic flexibility firsthand. Each pouch change takes under 30 seconds, simplifying housekeeping while maintaining product integrity. The system is available across Groupe GM’s 60+ global brand partners, allowing hotels to select a brand that aligns with their guest experience and identity. It can also be fully customized with premium finishes, signature scents, and bespoke design elements to reflect each property’s unique story.
Hygiene Assurance in Mind
Unlike traditional bulk dispensers, Ecofill has been created with luxury presentation and hygiene assurance in mind, making it a smart solution for hoteliers who won’t compromise on guest expectations or operational standards.
“Independent hotels shouldn’t have to choose between sustainability and sophistication,” said de Beco. “Ecofill proves they can have both.”
Groupe GM’s broader Care About Earth program further reinforces its commitment to responsible innovation, offering a full portfolio of zero percent plastic amenities, certified by independent body SGS, alongside biobased materials, and amenity formats designed for independent properties of all sizes.
Visit Groupe GM at Booth 326 at the Independent Hotel Show Miami, September 17 to 18, to experience the Ecofill system in person and explore sustainable solutions tailored for boutique hospitality.
