KEHL, GERMANY—ADA Cosmetics has taken a bold step forward in ocean protection with the launch of its first 100 percent Recycled Coastal Plastic pump dispensers—debuting in the revitalized Hydro Touch collection. This innovation marks a leap from previously used 25 percent PCR PET bottles to a new milestone in sustainable packaging.
Each dispenser features the Plastic Bank certification icon, signaling a strong environmental commitment to hotel guests. Available immediately, these new bottles are part of ADA Cosmetics’ ongoing journey toward a circular economy, combining environmental innovation with positive social impact.
“An important part of our mission to reduce our impact on the environment is to invest in innovative and more sustainable packaging solutions,” says Gerd von Podewils, CMO at ADA Cosmetics. “Our first dispensers in 100 percent Recycled Coastal Plastic mark a new milestone—protecting the oceans while empowering local communities through our work with Plastic Bank.”
Impactful Action to Protect the Oceans
With over 430 million tons of plastic produced annually, the urgency to act is clear: without change, plastic could outweigh fish in our oceans within a few decades. In response, ADA Cosmetics is strengthening its partnership with Plastic Bank, a global social enterprise transforming plastic waste into a force for good.
Plastic Bank reduces the likelihood of plastic ending up in the ocean by collecting it within 50km of coastlines. This plastic is then recycled into Social Plastic, a certified, traceable feedstock that delivers both environmental and social benefits—offering income, healthcare, and educational opportunities to collectors in underserved communities.
The Hydro Touch dispensers are made exclusively with this Social Plastic material, reinforcing ADA Cosmetics’ role as an official Social Plastic Partner of Plastic Bank.
Hydro Touch: Wellness, Inspired by Water
Designed to reflect the vitality and purity of the ocean, the Hydro Touch line features a clean blue-and-white look and a refreshing, aquatic fragrance. Its vegan, pH-neutral formulas are enriched with sea minerals and algae extracts—free from parabens, silicones, microplastics, and mineral oils.
Hydro Touch is also Cradle to Cradle Certified Silver, underscoring ADA Cosmetics’ pioneering commitment to safe, circular product innovation.
Hydro Touch pump dispensers made of 100 percent Recycled Coastal Plastic include Liquid Soap, Hair & Body Shampoo, Conditioner, as well as Hand & Body Lotion, delivering both sustainability and superior guest care. The Hand & Body Lotion offers intensive, 24-hour hydration, keeping skin soft and moisturized all day—perfect for wellness-oriented guest experiences.
Each dispenser is equipped with ADA Cosmetics’ innovative mono-material hygiene pump with a patented drainage system, designed for maximum recyclability and guest safety.
Fully compatible with the Refillution system, it offers an efficient, eco-conscious solution for modern hotel operations.
For more information, visit ada-cosmetics.com.
