NATIONAL REPORT—Key cards have become a symbol of the hospitality world, acting as a unique customer touchpoint. Did you know that plastic cards aren’t a business’ only option?
The hospitality sector has undergone a significant shift in terms of what key card material options a business can choose, especially as eco-conscious practices take center stage. The advancement from keys to electronic cards has streamlined guest access and security, but the materials used in these cards matter almost as much as the technology they contain. Selecting the right material not only enhances functionality but also supports sustainability goals and communicates your mission to guests. Below, we break down four popular options to help guide your choice.
PVC Key Cards
Polyvinyl chloride (PVC) remains a common material for key cards. Its durability and cost-effectiveness have made it a long-standing choice in the industry. However, PVC production has environmental downsides, such as reliance on petrochemicals and the difficulty of recycling. While these cards are practical, familiar, and able to work well with most electronic systems, businesses striving to minimize environmental impacts may want to explore greener alternatives.
Biodegradable Key Cards
Biodegradable key cards are growing in popularity as eco-friendly hospitality trends take root. Manufacturers create these cards using materials like corn starch or soybean-based plastics, which break down much faster than traditional PVC. While they maintain the functionality necessary for electronic use, they reduce long-term waste. Choosing biodegradable cards shows your guests that sustainability is a priority, which can positively influence their perception of your brand.
Recycled Plastic Key Cards
Recycled plastic is another option to reduce environmental impact without sacrificing reliability. By repurposing existing plastics, these cards help cut down on new material production. They function seamlessly with RFID and magnetic systems, making them a practical and green-friendly choice. Using recycled materials communicates that your business values resource conservation, aligning your operations with eco-conscious consumer expectations.
Wooden Key Cards
For a more distinctive and sustainable option, wooden key cards offer a natural, renewable alternative. Crafted from materials like bamboo or FSC-certified wood, these cards are biodegradable and visually unique. They align particularly well with boutique or eco-focused hotel brands. While slightly more expensive than plastic options and more difficult to replace, their environmental benefits and aesthetic appeal can outweigh the higher cost for businesses looking to stand out.
Conclusion
Selecting key card material options to consider for your business is no longer just about function; it’s about making a statement. Whether you choose biodegradable plastics, recycled materials, or even wood, your decision can align your brand with eco-friendly practices and values. By integrating green alternatives, you demonstrate an awareness of both guest expectations and environmental responsibility. Remember, the right key card material does more than just unlock doors; it opens pathways to a greener future.
