MIAMI—Groupe GM recently announced its collaboration with the esteemed luxury fragrance house MEMO Paris. This partnership marks MEMO’s first collaboration with Groupe GM, creating a hotel line that highlights its unique fragrances and luxurious designs.
Founded in 2007 by husband-and-wife Clara Molloy and John Molloy, MEMO Paris imagines perfume as a journey, building its identity around magical destinations, intense raw materials, and high-quality natural ingredients. This desire for travels to far-off places and encounters is the very reflection of the founding couple: she, the Parisian-Catalan poet and he, the sporty Irish globetrotter.
MEMO Paris creates unique fragrances that embody specific destinations with the help of complex compositions with unexpected notes. The fragrance chosen for the new hotel line is its iconic Irish leather scent. Inspired by the green landscapes of the co-founder’s homeland this refined scent is symbolic of freedom, wilderness and the natural world. Notes of Juniper Berry Oil, Green Mate Absolute and Leather Accord will transport hotel guests, evoking a crisp Irish countryside morning with its wintery-fresh aroma.
In the brand’s first hotel line with Groupe GM, the range features high-end, luxurious black and gold packaging, evoking a sense of travel and adventure with a unique geometric pattern with wild horses galloping on the horizon and the rush of the wind in the lush Irish landscape. This unique and striking packaging design evokes feelings of freedom, power, elegance and fearlessness that will catch the attention and imaginations of guests.
Eco Design Practices
The MEMO Paris hotel line contains up to 98 percent ingredients of natural origin and features 40ml plant-based tube products with recycled plastic caps. A 30g bar certified RSPO soap is also available for customers featuring the alluring Irish Leather scent.
The range also features large format dispensers available in liquid soap, shower gel, shampoo, conditioner, and body lotion, such as the 300 ml recycled plastic Ghost dispenser that comes in a rectangular shape evoking the famous Memo fragrance bottles. As its name suggests, this dispenser is fixed on a hidden rail, creating the illusion that the product is levitating. These dispensers feature luxurious gold caps for the MEMO Paris hotel line, imbuing effortless style and sophistication to the hotel bathroom space.
Additionally, the hotel line offers a safe and clean refillable large-format EcoFill dispenser with sealed refill pouches, which guarantee product origin and traceability while preventing bacterial contamination. The EcoFill dispenser for this line includes double-sided visibility windows and takes only seconds to change the pouches, making it easier, cleaner, and faster for housekeeping.
MEMO Paris’s eco-designed amenity range is fully in line with Groupe GM’s Care About Earth program and contributes to the corporate effort to lower its impact on the environment. This initiative aims to reduce the impact of its products on the environment and contribute to sustainability to protect the planet for many generations.
President of Groupe GM, Laurent Marchand, said: “We are delighted to work with an innovative perfume brand like MEMO Paris to introduce sophisticated and luxurious eco-friendly amenities to our clients, all while meeting the level of luxury and quality expected from Groupe GM. This line deeply reflects the core values of both our companies and enables hotels worldwide to pamper their guests with expertly crafted amenities with strong stories, personal touches and attention to detail that will transport them to another world thanks to unique scents and refined packaging.’’
Discover all the brands offered by Groupe GM at: www.groupegm.com/en/.
