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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

1 Hotels Launches Certified Sustainable Gatherings

MIAMI—1 Hotels, the mission driven luxury lifestyle brand, is introducing Certified Sustainable Gatherings, a new approach that offers the opportunity to create unforgettable events that are designed to minimize environmental impact. Whether it’s a corporate event, gala, meeting, wedding or private celebration, Certified Sustainable Gatherings provides a one-of-a-kind opportunity to bring a vision to life while working in harmony with the planet. At 1 Hotels, commitment to sustainability has always been at the forefront of event (and meeting) planning. The newly introduced Certified Sustainable Gatherings offers clients the opportunity to plan an event that is fully dedicated to eco-consciousness. 1...

The Washington Post Creative Group & Marriott Bonvoy Collaborate for Second Year to Highlight Regenerative Travel

BETHESDA, MD.—As the nation’s appetite for travel accelerates, travelers are embarking on more purposeful adventures, discovering destinations that connect them to new people, places and experiences. The Washington Post Creative Group and Marriott Bonvoy, Marriott International’s award-winning travel program and marketplace, recently announced a second year of their award-winning collaboration highlighting “regenerative travel,” the practice of planning trips that benefit local communities, economies, and the environment, enriching both the destination and the traveler. Content from the extended collaboration includes visually driven immersive articles and videos that follow the surprising personal journeys of a new generation of travel storytellers in...

How Hotels Can Attract the Growing EV Customer Base

The hospitality trade is experiencing another strong year in both leisure and business travel, continuing its rebound. “The post-pandemic urge to travel remains strong, which should drive continued growth in 2023. In the U.S., RevPAR was up 8.1 percent in 2022 from 2019, and Europe was up 6.1 percent for the same period,” according to EY. Combine this with record growth in electric vehicle sales and you have the recipe for a year in which it is likely that more EV drivers will be staying at hotels than ever before. What’s missing from this recipe is the current lack of...

Some Ways Social Media Can be Used to Promote Sustainability Practices

NATIONAL REPORT—Social media has become such a powerful online space that it is used for various purposes, including driving change and influencing behaviors. When it comes to promoting sustainability practices, social media is an unparalleled online space that you can use to educate, inspire, and engage a wide audience. Since there are millions of active users on various social media platforms, these platforms are ideal to encourage and promote sustainable practices among a wide audience. Let us explore a few ways social media can be used to promote sustainability practices. Define Your Sustainability Goals & Messaging Before you dive into promoting...

Travelers Can ‘Stay with Purpose’ When Booking Hotels with Amex Travel

NEW YORK—When you are traveling, choosing the right hotel is an essential part of your trip. Recently, more people are looking for hotels that align with their interest in purpose-driven travel. To meet this demand, American Express Travel is expanding its signature hotel programs and making it easier for Card Members to identify hotels that can have a positive impact on their local communities and the environment. This year, Amex Travel added a record 250 new properties to its Fine Hotels + Resorts and The Hotel Collection programs. The new additions include some of the most sought-after hotels around the world, including...

NRA News: Restaurants in Driver’s Seat as EVs Power Up in Popularity

NATIONAL REPORT—With more drivers switching to electric vehicles each year and the demand for EV charging stations increasing, more restaurant operators are exploring the possibility of installing them at their locations. Subway and Domino’s are just two restaurant brands investing in this super-charged technology. Starbucks is another, having recently purchased 60 ChargePoint DC fast chargers for up to 15 locations along a 1,350-mile route from the Colorado Rockies to Seattle. Investing in EV charging stations not only helps support sustainability goals, it’s also a potential driver of more customer traffic at the restaurants where they exist. Why? Drivers charging their vehicles would...

An Emerging Amenity for Hotels: Bikes & E-Bikes

NATIONAL REPORT—The unexpected announcement by President Biden to ban surprise fees for airline and hotel services during the 2023 State of the Union address has shed light on the lack of transparency surrounding fees that have frustrated many hotel guests. Travelers want to know what they are paying for and feel they are getting value for their money. To minimize “fee friction” and build a more enriching, rewarding experience for their guests, hotels need to think creatively and offer unique amenities that create memorable and engaging experiences. A New Amenity for Hotels: Micromobility Hotels must keep pace with changing guest expectations as the hospitality...

Take a Deep Dive into the Green Lodging Trends U.S. Market Report

AHLA last conducted The Lodging Survey with STR in 2018. It provided valuable information on numerous trends in lodging, including ones falling under Sustainability. AHLA and STR no longer conduct that survey. A very valuable replacement to that survey is the 2022 Green Lodging Trends U.S. Market Report. It is based on U.S.-specific data gathered for the 2022 edition of the global Green Lodging Trends Report (GLTR). The newly available U.S. report from AHLA—representing its Responsible Stay program—is based on data from 17,000 U.S. hotels. There were two data collection methods: direct participation by responding to the GLTR survey on...

Radisson Hotel Group to Participate in HRS’ Green Stay Initiative, Enabling Hotels to Showcase Sustainability Attributes to Corporations

COLOGNE, GERMANY—HRS, the leading global corporate lodging and payment technology platform, announced the addition of Radisson Hotel Group to HRS’ Green Stay Initiative (GSI). As more corporate hotel procurement leaders prioritize a hotel’s sustainability-related credentials during the bidding process, Radisson Hotel Group’s choice to participate in the global GSI program enhances their opportunities to win more corporate volume. Radisson Hotel Group’s 1,100+ properties across 95+ countries will gradually participate in GSI, beginning with an initial group of properties in Europe this quarter. The timing of this announcement aligns with the increasing number of government proclamations requiring corporations to report their progress on reducing carbon emissions....

Banyan Tree Launches Stay for Good Program

SINGAPORE—Banyan Tree Group announced the launch of its Stay For Good program, with the aim of providing travelers with authentic and immersive experiences that encourage a deeper connection with each destination while honoring the heritage and traditions and contribute to creating more opportunities for local communities. This multi-brand initiative takes travelers on a journey to some of the most unique and lesser-known destinations around the world. From the thousand-year-old traditions and crafts of Kyoto, Japan, to the colonial architecture and cultural traditions of Puebla, Mexico, the myriad of highlighted experiences will contain something for everyone. Some highlights include: Buahan, a Banyan Tree...