Home Green Design Starwood Capital Group Planning ‘1’ Hotel for New York City

Starwood Capital Group Planning ‘1’ Hotel for New York City


NEW YORK—Starwood Capital Group announced that the recently launched “1” Hotel and Residences, the world’s first luxury, eco-friendly global hotel brand, will open New York City’s first five-star green hotel on West 40th Street in Manhattan, across from Bryant Park. The “1” Hotel and Residences will be part of a proposed 31-story mixed-use green tower being developed by 40th Street Development, LLC, an affiliate of Ascent Real Estate Advisors, LLC, of New York.

The new luxury project, which will also feature condominium residences and dining concepts developed by restaurateur Stephen Hanson, will be a green project built to Leadership in Energy and Environmental Design (LEED) standards.

The “1” Hotel and Residences at Bryant Park will open during the first half of 2010. It will demonstrate that green principles can coexist and enhance a luxury hospitality experience and healthy residential lifestyle. The Natural Resources Defense Council (NRDC) is serving as an advisor on “1” with the goal of helping Starwood Capital set a new standard for environmental excellence. The “1” Hotel at Bryant Park will also donate 1 percent of its profits to local environmental organizations guided by a steering committee with NRDC representation. Other “1” Hotels are currently being planned for Seattle; Scottsdale, Ariz.; Fort Lauderdale, Fla.; Mammoth Lakes, Calif.; Washington, D.C.; and Paris.

Responsible Luxury Experience

“Today marks an important step in the development of what I believe will truly become a revolutionary force for change in the hospitality industry,” says Barry Sternlicht, chairman and CEO of Starwood Capital Group. “When we announced the creation of ‘1,’ we promised it would combine a truly luxurious living experience with a commitment to environmental standards and responsibility, and there is no better place to implement such a vision in New York than across from one of the city’s most adored parks. Our design will adhere to Bryant Park’s feeling of openness, while promoting a healthy and invigorating atmosphere through its environmentally sensitive construction and amenities.

“We have many truly extraordinary signature services and features which we will showcase when this exciting hotel opens,” Sternlicht adds. “I am delighted to be working with such highly skilled partners as Ascent, Steve Hanson and the NRDC on this project, and I look forward to inviting New Yorkers and visitors from around the world to experience the power of ‘1’ here in 2010.”

“We are extremely excited to be partnering with Barry Sternlicht’s ‘1’ brand and to have the opportunity to develop what will be New York City’s finest and most important green hotel across from one of New York City’s most beautiful public spaces,” says John Porges, a principal of Ascent and a manager of 40th Street Development, LLC. “Bryant Park is rightly known as one of the city’s most spectacular and beloved parks, so we felt that any project seeking to become its immediate neighbor needed to be equally as spectacular and special.”

“We believe that the ‘1’ Hotel and Residences on Bryant Park will meet that challenge and are confident that this thoughtfully conceived green development will honor and respect both the park and the many other important buildings in the neighborhood,” adds Dean Benjamin, also a principal of Ascent and a manager of 40th Street Development.

Built to LEED Standards

As with all “1” brand projects, the “1” Hotel and Residences on Bryant Park will be a LEED-certified project. The LEED rating system was created by the U.S. Green Building Council and is the nationally accepted benchmark for the design, construction and operation of high performance green buildings. The new tower on 40th Street, designed by highly-regarded New York City architect Morris Adjmi, will feature a number of green construction and operational components, including:

• A high performance building envelope, with extensive day lighting and installation of keycards, occupancy sensors, lighting control systems and Energy Star appliances throughout to save energy; the building will be at least 30 percent more efficient than required by the New York State Energy Conservation Code.

• Extensive use of recycled-content and locally procured materials.

• Low- and no-VOC emitting materials to improve indoor air quality.

• Fifty percent of the energy used will come from renewable sources such as wind, hydro and biomass.

• Greenhouse gas emissions from operations will be reduced 30 percent.

• Potable water use will be reduced by 30 percent and no potable water will be used for landscaping. Irrigation water use will be reduced by 50 percent.

• Non-toxic products will be used for housekeeping.

One key component of the future New York City “1” Hotel and Residences will already be recognizable to restaurant-savvy New Yorkers: the top-notch service and high-quality dining experiences provided by Stephen Hanson and B.R. Guest. Hanson, who will deliver restaurant service, banqueting and room service, is well known for his outstanding creations in New York, Chicago and Las Vegas, with restaurants that include Blue Water Grill, Fiamma Osteria, Dos Caminos, Ocean Grill and Ruby Foo’s.

“Guests and residents of the Bryant Park ‘1’ will quickly come to expect nothing less than a premier hotel and dining experience that appeals to each of their senses and promotes a sense of tranquility amid the otherwise bustling streets of Midtown,” Hanson says. “Our kitchens will use organic and other fine local ingredients to prepare extraordinary meals that are completely in tune with the building’s environmental conscience.”

The “1” Hotel and Residences on Bryant Park will be a 31-story luxury tower that will be built at 14-20 West 40th Street, on the southern side of the street between 5th and 6th Avenues, overlooking Bryant Park and the New York Public Library. The property is currently home to a surface level parking lot. The building is designed by architect Morris Adjmi, who has been lauded for his contextual design and who the New York Times said “has made something of a specialty of creating new buildings in historic districts.”

The building will feature approximately 100,000 square feet of hotel and 86,000 square feet of residential condominiums. The building design was recently approved by the New York City Landmarks Preservation Commission, and 40th Street Development, LLC is currently working with city agencies and local officials on additional city approvals. Starwood Capital “1” Hotels and 40th Street Development, LLC, an Ascent Real Estate Advisors entity, have signed a letter of intent on the project and are nearing completion of definitive documents.

Go to Starwood Capital Group.