AUSTIN, TEXAS—Grazzy is now an approved partner for IHG Hotels & Resorts properties. Grazzy’s ability to quickly and securely scale across large multi-brand portfolios has earned the company status as the go-to platform for cashless payments for hotel and service operators.
Because the major brands determined that Grazzy meets stringent software security and brand experience standards, large operators like Hotel Equities, Crestline Hotels, Dimension Hospitality, and many others have in turn tapped Grazzy to support rapidly scaling digital tipping programs. Grazzy’s ability to fully launch digital tipping programs in about 30 days, then optimize program performance down to the level of individual locations, makes the company a valuable partner as operators expand digital payment options for guests.
The digital tipping platform provides hotel guests a simple way to tip without cash and without requiring an app download or account setup. Available payment methods range from credit card, Apple Pay, Google Pay, or even charge-to-room options. Guests also have the option to provide real-time feedback that can be connected to User Generated Content travel review websites.
‘A Competitive Tool in a Tight Labor Market’
“The stage is set for digital tipping to become commonplace in 2024. Hotels and many other types of service-focused businesses recognize the importance of tips as a competitive tool in a tight labor market,” said Russ Lemmer, Grazzy CEO. “But these businesses also need simple tools to help allocate earnings, automate tax preparation, and manage the success of digital tipping solutions within their businesses. Grazzy has approached the hospitality market as a collaborative disruptor, maximizing the value that Grazzy provides to hourly team members, operators, and the guest.”
By making cashless tips simple for guests, Grazzy helps guest-facing employees earn as much as $1 to $2 more per hour. They can then access their earnings instantly with Grazzy Direct, a same-day payout option that allows employees to move money and begin spending the very same day.
In the back office, Grazzy provides IRS tip income-compliant reporting that is kept continually up-to-date, simplifying payroll processes for complex businesses. The platform also provides detailed program performance metrics to help hotel brands, operators and individual locations maximize the value their guests and employees get from digital tipping.
