LONDON—Climate Friendly Travel Services (CFTS), part of the SUNx Group, has launched an initiative that now makes it possible for small and medium-sized hotel groups to take meaningful and affordable action to tackle climate change.
The new initiative will highlight how their breakthrough technology platform now enables hotels to build practical Climate Action Plans (CAPs) starting from as little as $580—removing two of the biggest barriers faced by the sector: cost and complexity.
While the tourism sector is widely recognized as contributing a significant share of global emissions, adoption of formal Climate Action Plans among smaller hotel groups remains low. Many want to act but lack the expertise, resources or budget to begin. CFTS aims to change that.
The organization’s technology platform combines artificial intelligence with innovative satellite monitoring to provide practical, data-driven climate planning. The platform enables hotels to assess their environmental impact and develop structured climate strategies.
Importantly, the resulting CAPs are aligned with globally recognized benchmarks including the Paris Climate Agreement and the UN Sustainable Development Goals (SDGs), ensuring businesses can demonstrate credible and measurable progress.
Making Climate Planning Accessible
Olly Wheatcroft, Managing Director of Climate Friendly Travel Services, said: “Many hotels genuinely want to reduce their environmental impact but are held back by the perception that climate planning is expensive, complex or only designed for large corporations. Our technology removes those barriers and makes it accessible. In cutting emissions, they also reduce costs, so it’s a win-win.”
“With CFTS, hotels can now create practical Climate Action Plans for under $1,200,” Wheatcroft says. “That means thousands of hotels in the ecosystem can now take meaningful climate action. The impact of many small and medium sized players combined will undoubtedly have a big impact.”
The initiative forms part of the wider mission of the SUNx Group, an organization led by renowned tourism sustainability advocate Geoffrey Lipman, to accelerate climate resilience and responsible growth across the global tourism industry. As a not-for-profit organization, SUNx reinvests its resources into developing accessible tools, education and partnerships that support the sector’s transition toward Climate Friendly Travel.
Wheatcroft added: “Hotels are both highly exposed to climate change but capable of being a powerful force for positive environmental action. By equipping them with affordable tools and credible frameworks, we can enable the entire sector to move faster towards Paris 1.5 and SDG goals. It’s worth adding that it is what guests expect to see.”
Through the new initiative, CFTS will engage hotels across the U.K. and Europe through industry media, thought leadership, webinars and partnerships with tourism associations, highlighting practical ways businesses can start their climate journey.
To discuss tailored Climate Action support, contact olly@climatefriendlytravelservices.com.
