STAMFORD, CONN.—Westin Hotels & Resorts announced a partnership with ElliptiGO, creator of the world’s first outdoor elliptical cycle, that will offer guests a new, innovative device to help them stay healthy and fit when away from home. Just in time for summer, guests at participating properties can rent the $2,500 ElliptiGO 8C as part of their daily workout routine and take in the local sights for an average rental fee of $10. Properties participating in the pilot program that will run throughout the summer include The Westin Hilton Head Island Resort & Spa, The Westin Kierland Resort & Spa, The Westin Savannah Harbor Golf Resort & Spa, The Westin Georgetown, Washington D.C., and The Westin Mission Hills Resort & Spa.
The ElliptioGO combines the best of running, cycling and the elliptical trainer to deliver a fun, low-impact, high-performance outdoor workout. Based on popularity of elliptical machines as seen in the brand’s signature WestinWORKOUT fitness studios and the prevalence of bike lending programs at hotels nationwide, partnering with ElliptiGO to offer this innovative fitness device was a natural fit for the Westin brand.
“Our pilot program with ElliptiGO reinforces the brand’s commitment to promoting an active lifestyle and making exercise convenient for our guests in innovative and exciting ways,” said Brian Povinelli, global brand leader, Westin Hotels & Resorts.
Initial Guest Response is Positive
“We are very excited to partner with Westin to offer the ElliptiGO to their guests,” remarked Bryce Whiting, vice president of sales for ElliptiGO. “We’ve had a great deal of positive feedback from the first properties that received ElliptiGOs and feel Westin Hotels is the perfect fit given their commitment to their guests’ well-being.”
The ElliptiGO offering joins a host of initiatives recently introduced by Westin Hotels & Resorts that have been designed with the guests’ well-being in mind. Most recently, Westin announced a brand-wide gear lending program in collaboration with New Balance. This program helps guests overcome the hurdles of exercising on the road with access to New Balance footwear, apparel and fitness program content through this innovative product loan program.
Earlier this year, Westin announced a complete refresh of the WestinWORKOUT program to match the evolving fitness trends among guests and further enhance the brand’s goal of promoting well-being in travel.
