Home Green Design Motif Seattle Incorporates Local in Innovative Boutique Design

Motif Seattle Incorporates Local in Innovative Boutique Design


SEATTLE—Motif Seattle, A Destination Hotel, recently announced the unveiling of a comprehensive $10 Million guestroom redesign, led by Seattle-based architectural and interior design firm DEGEN & DEGEN. The makeover includes all 319 guestrooms of the design-driven boutique hotel, as well as enhancements to its corridors, giving the property a sleek urban style while maintaining a residential comfort. The fresh redesign is distinctive to the Seattle market, complete with striking art walls that serve as bold representations of the Seattle cultural scene and artwork all created by local artists.

“Motif Seattle’s design aesthetic and ethos reflect this beautiful city, with thoughtful details waiting to be discovered throughout the property,” said Shannon Sheron, General Manager of Motif Seattle, A Destination Hotel. “We wanted to bring the experience of Seattle to life through this bold new design and show off what makes Motif Seattle a unique experience for our guests.”

DEGEN & DEGEN sought to create spaces throughout the design that are as simple as they are warm and familiar. The firm employed materials local to the area, such as natural woods from the Pacific Northwest, reflecting a light and welcoming ambiance. Seattle weather was another thoughtful consideration applied to the design, with DEGEN & DEGEN creating a “rainy day corner” in each guestroom that serves as a welcome point for visitors upon arrival to hang their outdoor gear. Rich and distinct tones, paired with natural woods are balanced with bolder, sophisticated accents, creating an environment that is at once comfortable and surprising. Enhanced lighting and high-end bath finishes bring luxury touches to further enhance the guest experience and create a residential feel.

A ‘Design from the Heart’

“Motif is one of the most guest-centric and forward thinking brands we have ever encountered,” said Anita Degen, Principal at DEGEN & DEGEN. “Designing this renovation was a wonderful opportunity to throw the rules out and design from the heart. Bringing back only that which made sense for the brand, the aesthetic and for the guest.”

With Motif Seattle’s brand pillars of design, fashion, community and music as inspiration, bespoke artwork was commissioned by local Seattle artists for each guestroom to visually reflect the various elements of Seattle’s cultural fabric. In one such work, the edges of a local Seattle musician’s album spines were woven together to create a piece of abstract art. The hotel’s corridors boast large scale photographic abstractions of Seattle landmarks. The result is a work true to Motif’s nature: refined, with an urban flair.

The new design also lends itself as a platform for Motif’s Visiting Artist Program. Every year, the hotel collaborates with a local artist to design a new motif (“mo•tif: a decorative design or pattern”), which is then reflected in the hotel’s stationery, envelopes, guest amenities, key cards, and more.