NATIONAL REPORT—To determine what’s important to travelers when selecting a vacation or business trip location, a recent survey of 1,000 men and women in the United States was conducted by Social Science Research Solutions (SSRS) for Imprint Plus, a leading manufacturer of customized, eco-friendly, name badge and signage systems. When asked if they preferred to stay at eco-friendly establishments, an overwhelming 71 percent of the respondents reported that it was important. The survey also reported that breakfast included in the rate was considered to be an important offering in selecting a place to stay by 41 percent of the respondents. Other top amenities chosen were free Wi-Fi (34 percent), late check-out (27 percent) and room or cabin upgrades (24 percent).
“Our survey tells us that U.S. travelers seek out eco-friendly establishments for their pleasure or business stays with nearly three-quarters stating that this was an important decision factor,” says Kristin MacMillan, Imprint Plus President and sponsor of the survey. “As an eco-friendly provider of reusable name badges and signage used widely by the hospitality industry, we realize the importance of being ‘green’ in America today.”
Imprint Plus manufactures a line of reusable name badge and signage systems that are created on-site with any inkjet or laser printer. The do-it-yourself kits are a fast and economical way to make customized name badges, as well as desk and wall signs that professionally identify personnel, a key to customer relations in the hospitality industry.
‘Pathway to Developing Better Customer Relations’
“Our research indicates that customers like to know who they are dealing with by name, especially when traveling,” continues Ms. MacMillan. “We know that by simply stating the staffer’s name, title and area of expertise, it is a personalized introduction to the customer, one that clearly establishes a pathway to developing better customer relations, as well as generating more return visits.”
With the Imprint Plus proprietary design software, stylish name badges and signage are created on-site by simply typing in the staff person’s name or department detail. Adding a photograph or brand logo further personalizes the name badge or signage. By printing the patented inserts using a standard laser or inkjet printer, name badges and signage may be changed and updated on-site at little cost. The inserts slide into the signage or name badge, which can be used again and again.
Imprint Plus manufactures an assortment of name badges and signage systems that range from customized company name badge systems to small business kits.