Home Publisher's Point of View Another Year Gone By, Another Anniversary to Celebrate

Another Year Gone By, Another Anniversary to Celebrate

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Glenn Hasek

This month (July) marks the 11th anniversary of Green Lodging News. As we enter our 12th publishing year, I have to thank the thousands of Green Lodging News readers for their ongoing support over the years. I also owe many thanks to the hundreds of suppliers that have supported Green Lodging News and that continue to support this publication. Be sure to give them your business and tell them you found them here.

Last fall we launched a new version of our website and that has made a big difference in readership. Prior to the launch it was a rare occasion for our website to top 30,000 different visitors in in one month. Now it happens all of the time and there have been two months when we have approached 40,000 different visitors. Our weekly e-newsletter and Green Supplier Spotlight e-blast currently reach 9,466 subscribers. Be sure to tell your colleagues to subscribe to Green Lodging News through our website!

Just a few weeks ago Greenview and Green Lodging News closed the second annual Green Lodging Trends Report Survey. Participation increased compared to year one and we will be working on the report in the coming weeks. It will be released in September. Be sure to watch for this important report.

‘2020 Vision’ at HX

For those of you who attend HX: The Hotel Experience in New York each year, be sure to watch the seminar schedule as I am planning a session that will include companies with “2020 Vision”—companies that have set ambitious goals for reductions in energy, water and waste by the year 2020. If you would like your company to be considered for this session, be sure to contact me.

It is the unique content on Green Lodging News that keeps people coming back. I write some of it but am reliant on the contributions of public relations professionals, suppliers, consultants and others for articles, press releases and guest columns. We are always in the need for guest columns. If you are passionate about a topic and/or would like to educate our readers about a process or technology, give me a call or send me a note. I never have a shortage of story ideas but if you would like to pitch one, please do so. I honestly do not hear from my readers enough.

As far as Green Lodging News has come since July 2006, I would like it to become more than just a publication. I have ideas to make it grow. Interested in potentially being part of that thought process? Give me a call or drop me a note.

Green lodging is here to stay and no one individual can stop it or slow it down. I look forward to another year of covering the green side of our incredible industry.

How to Search on Our Website

Similar to other search engines you find online, a search using one word will produce articles with that word included. If you would like to search for something that is more than one word long—ozone laundry, for example—you will need to put quotation marks around the words or phrase. Ozone laundry would then be “ozone laundry” in the search.

Who is Your Sustainability Champion?

Green Lodging News is always looking to profile sustainability champions in our Personnel Profile section. If you would like to nominate someone for this section of Green Lodging News, contact me at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com.

Looking for Guest Columnists

Every two weeks Green Lodging News posts a new guest column on its website. (Click here for examples.) The guest column also appears in the weekly e-newsletter. Green Lodging News is currently in need of industry experts to contribute occasional guest columns. Experts may include consultants, architects, designers, suppliers and those who own or operate green lodging establishments. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Columnists benefit by having their photo included along with a one paragraph description of their company. Interested in writing a column? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com.

Planning Advertising for 2017?

Green Lodging News is accepting reservations for advertising spots for 2017. Many excellent spots are available on our new website, in the weekly e-mail newsletter, and Green Lodging Survey. Many Green Supplier Spotlight dates are also available. Interested in receiving a 2017 media kit? Be sure to contact me as soon as possible at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com. Media kits can also be accessed by clicking here. Thank you to all of those companies that consistently support Green Lodging News.

Newsletter & Green Supplier Spotlight Circulation

The circulation of our weekly e-newsletter and Green Supplier Spotlight currently stands at 9,466. Thank you to our new subscribers for signing up. Be sure to encourage your colleagues to do the same. There are “subscribe” links on the Green Lodging News home page. You may also e-mail editor@greenlodgingnews.com to be added to our list.

Green Lodging News & Social Media

Green Lodging News now has 1,750 Twitter followers. Thank you to all of those who follow our tweets. In addition to following us on Twitter, be sure to bookmark the Green Lodging News Blog in your browser. More importantly, participate with your comments. Green Lodging News is also on Facebook. Be sure to “Like” us there. Green Lodging News now has 852 Facebook followers.

As always, I can be reached at editor@greenlodgingnews.com.

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