GENEVA, SWITZERLAND—With climate change a growing concern and the economic crisis affecting their bottom line, European hoteliers are about to take part in a United Nations backed program designed to reduce energy consumption and generate significant savings in operating costs. The specific goal is to achieve a 20 percent increase in energy efficiency and a 10 percent increase in the use of renewable energy technologies.
The Energy Efficiency Excellence for the Tourism Industry (EEETI) project aims to research and develop future energy efficiency and renewable energy solutions for hotels in the 27 member countries of the European Union. According to the UNWTO, the international hotel sector is one of the tourism industry’s largest drivers of employment and economic revenue, and also is among the most energy-intensive sectors. Worldwide carbon dioxide emissions from the accommodations sector were estimated at 274 million tons in 2005, or 21 percent of the total from the tourism industry.
In practical terms, the initiative will yield more efficient use of heating, cooling, lighting, washing and drying, as well as other hospitality operations. The first step will be a pilot benchmarking toolkit for four destinations in Europe: one each in France and Spain, which consistently lead as the world’s most popular tourism destinations, one in a Nordic country and another in Eastern Europe. Twenty-five hotels in each of the destination countries and located in four distinct destination types—coastal, urban, mountain and rural—will be chosen as test sites for the pilot program, which is expected to start between this September and December.
EU Picking Up Most of the Cost
The European Union will pay for 75 percent of the 1.1 million euro (US$1.5 million) overall cost of the EEETI project with the rest coming from partners such as UNWTO, UNEP, EREC,EACI and the French Environment and Energy Management Agency.
“Our role in the EEETI initiative is to identify the European pilot destinations and convince the hoteliers and national hotel associations in various countries to participate and conduct the survey,” said IH&RA’s president, Dr. Ghassan Aidi. “We feel this project is needed because of climate change and its effect on our hospitality industry. The industry has to be made aware of sustainable development and how saving energy can contribute to hotel profitability and competitiveness.”
“After the end of this test and the results obtained, IH&RA will contact various regional governments in Middle East and Asia to propose conducting similar tests and studies,” added Dr. Ghassan Aidi.
Small and medium-sized enterprises (SME) are preferred as test sites but properties belonging to large chains also are welcome. The participating properties should not have more than 40 million euros (US$56 million) in annual turnover.
Will Create Marketing Advantage
Europe has been chosen because it has about 5.4 million hotel rooms, or nearly half the world total, and SMEs account for around 90 percent of the total number of rooms in Europe. Aidi stressed the point that participating hotels will have a marketing advantage with environmentally conscious guests.
“Both myself and our organization strongly believe that over the next five years we have to care for our environment and teach hotels about how to become sustainable development destinations,” he said.
Along with hotels, the project partners welcome involvement and input from national and regional tourism and government authorities, energy efficiency and renewable energy specialists and suppliers, and hotel and tourism associations.
Go to the IH&RA.
