SHEFFIELD, MASS.—Cypress Bath, Bed & Spa, a leading designer and manufacturer of luxury bathrobes, towels, slippers, and sheets for the global hospitality and spa industries, announced that Gaia Napa Valley Hotel & Spa has chosen their environmentally-friendly Green Earth towel for property-wide use. A recently completed six-month pilot program by Gaia demonstrated credible and successful results to prove Cypress’ claim that the Green Earth towel provided energy savings, detergent use reductions and lowered water usage.
“Loosely translated as Greek for ‘Mother Earth,’ Gaia is truly a special property, and a property founded on a vision of sustainability,” said Gene Faul, Cypress founder and CEO. “It is great to have the extensive R&D that went into our Green Earth towel validated through measurable results that will benefit hotels worldwide, as well as the environment. California hotels are on the forefront of sustainable hospitality, so we look forward to a great future with Gaia, and hope other properties will adopt the same commitment to resource conservation and energy savings.”
The 132-guestroom Gaia property is one of the most visible examples of sustainable hospitality in the world. Opened in 2006, using wood from sustainable forests, recycled materials for carpets and bath tiles, and solar panels that provide 12 percent of its electricity, the ability to reduce laundry expenses through the use of Cypress’ Green Earth towel was important.
“Obviously we were a bit intrigued by Cypress’ claims, so we were very stringent in assessing the results,” stated Janice Alpeche, guest services manager of Gaia Napa Valley Resort & Spa. “The results proved conclusively that we could reduce our costs and still provide linens that meet the standard of luxury our guests expect. In fact, many have asked where they can buy the towels.”
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