9 days ago
Two recent surveys confirm the likelihood that travelers are more apt to stay at lodgings that align themselves with social and/or environmental responsibility. The first survey, conducted by Booking.com of 32,000 travelers across 16 countries, found that more than half of all global travelers report that they are likely to choose a destination based on it social or environmental impact. Interestingly, sustainable travelers were 50 percent more likely to intend to book more luxury accommodations in 2015 than they did in 2014 and three times as likely to plan to stay in more “green” accommodations in 2015 than they did in 2014. Brazilian respondents were most interested in sustainable travel, with 74 percent reporting that they would be likely to base a decision on these concerns. Australians (59 percent) and Americans (53 percent) were also among the world’s top sustainable travel intenders.