4 days ago
Yesterday I received word that the Green Hospitality Conference and Trade Show has been postponed until late spring. The event was to have taken place at the Hyatt Regency Orlando December 17 to 18. Four organizations had partnered to put on the conference and trade show: the American Green Hotel and Lodging Assn., Florida/Caribbean Green Meeting Industry Council, NEWH Green Voice and the University of Florida TREEO Center. The event is a prime example of one put together too late and with too little marketing clout. I have attended this event in the past and know it has struggled to make money. At the last one I attended, it seemed like there were more suppliers/exhibitors than actual attendees. I do hope the event makes a comeback in the spring but only if planned right.