news & features

7/29/2010

Just A Touch of Green in Latest J.D. Power and Associates Report

WESTLAKE VILLAGE, CALIF.—Guest awareness of property-initiated “green” programs has increased slightly in 2010, with 68 percent of guests stating that they are aware of their hotel’s conservation efforts, compared with 66 percent in 2009. Among these guests, 73 percent say they participated in their hotel’s conservation programs. The vast majority of hotel guests—87 percent—indicate they prefer a smoke-free environment. These are some of the findings in the J.D. Power and Associates 2010 North America Hotel Guest Satisfaction Index Study. As the hotel industry begins to recover from the economic downturn, overall satisfaction among hotel guests has improved considerably from 2009, according to the study. Now in its 14th year, the study measures overall hotel guest satisfaction across six hotel segments: luxury, upscale, mid-scale full service, mid-scale limited service, economy/budget and extended stay. Seven key measures are examined within each segment to determine overall satisfaction: reservations; check-in/check-out; guestroom; food and beverage; hotel services; hotel facilities; and costs and fees.

@greenlodging tweets

“Result from 2010 J.D. Power and Associates Guest Satisfaction Index Study: 87 percent of hotel guests prefer a nonsmoking environment.”

13 hours ago
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vendor news
publisher's point of view
It’s Time to Renew Your Subscription to Green Lodging News

Periodically, print trade publications go through the process of asking their subscribers to renew their subscriptions (the reason no e-mail newsletter was delivered to subscribers this week). I suspect you have encountered this before. It is an important step for them to take. There are all kinds of reasons addresses change: businesses move offices, people change jobs, some people go to that great zip code in the sky. Green Lodging News just turned four years old. In the four years that I have been publishing Green Lodging News, I have not asked my readers to renew their subscriptions to the weekly Green Lodging News e-mail newsletter (Mondays) and weekly Green Supplier Spotlight (Wednesdays).

guest column
How to Use Public Relations to Organize Your Green Message

Your hotel will achieve its green marketing goals more easily when your team uses public relations (PR) as an organizing principle. Our company does this through an easy approach prioritized around content, search, and social media. An added benefit of this method is that it will help members of your marketing team stay fresh and be effective. This simple focus will enable you to leverage the pressure of daily deliverables instead of being swamped by them. By far, content is the most important part of your PR program. To create your high-value message, first ask the team questions like: What is our marketing objective? What are our business goals? What is our key value proposition?

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green hotel focus
Motel 6 Becomes Nation’s First LEED Certified Economy Lodging Property

DALLAS—Motel 6’s newest property in Northlake, Texas, is the first economy hotel in the nation to attain LEED (Leadership in Energy and Environmental Design) certification from the U.S. Green Building Council (USGBC) and the first hotel for parent company Accor to gain the distinction. “With the brand’s ‘Phoenix’ prototype, we are setting the pace for the future of Motel 6, which, in line with our values, must be as energy-efficient as possible,” said Olivier Poirot, CEO of Accor North America, Motel 6 and Studio 6.

upcoming events
Aug
08
NBTA Annual Convention
Houston

Sunday, August 08, 2010

Aug
14
Western Foodservice & Hospitality Expo
Los Angeles Convention Center

Saturday, August 14, 2010

Aug
22
West Coast Green Lodging Conference
Embassy Suites Lake Tahoe Hotel & Ski Resort, South Lake Tahoe, Calif.

Sunday, August 22, 2010

personnel profile
Future Generations Keep Beth Pratt Focused on Preserving Yellowstone

YELLOWSTONE NATIONAL PARK—During the busy summer season, when 3 million people visit Yellowstone National Park, Xanterra Parks & Resorts’ Beth Pratt oversees the environment-related training of approximately 3,000 employees. During the winter season, that number drops to 300. No matter the time of the year, however, the director, environmental affairs has her work cut out for her. She also oversees the other green initiatives at the national park that has nine hotels, 17 foodservice facilities, three stables, a marina, 13 retail stores and a fleet of hundreds of vehicles.

blog post
NRDC Report Addresses Water Quality at U.S. Vacation Beaches
14 hours ago

The recent BP oil catastrophe in the Gulf of Mexico brought a lot of attention to the importance of protecting the water surrounding our nation's beaches. What is reality and what is perceived as reality has a tremendous impact on whether or not tourists come or stop coming. Even before the BP spill, however, water quality surrounding our coasts and inland areas has been negatively impacting tourism.

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