LONDON—Marriott International has launched a limited edition tote bag with an exclusive print by British luxury accessories brand, Lily and Lionel. The print is featured on a SleepingBags tote bag made in England from 100 percent recycled bed linen provided by U.K. Marriott hotels. This first of its kind bag is available to purchase with Marriott donating a portion from the sale of every bag to The Prince’s Trust.
Marriott is the first major hotel company to partner with pioneering British social enterprise, SleepingBags, to transform retired hotel bed linen into items that can be put back into hotels as guestroom amenities. Marriott hotels across the United Kingdom have introduced hairdryer bags, newspaper bags and laundry bags made from retired bed linen into their guestrooms. The exclusively designed tote printed as a limited edition of 1,000 bags is a collaborative project that aims to highlight Sleeping Bags’ goal of reducing landfill and transforming people’s relationship to waste.
Lily and Lionel, famed for their iconic printed luxury scarf designs, has created a captivating, dream like scene of birds in flight using a palette of pastel colors that sit on the charcoal grey of the linen bag. The evocative design helps to communicate the campaign’s message of sleeping that little bit more soundly by offering support to this environmental cause.
Example of Sustainable Purchasing Commitment
“Marriott has a deep-rooted commitment to sustainability and is delighted to launch the Lily and Lionel bag,” says Barbara Powell, Senior Director of Social Responsibility for Marriott International. “Not only does the bag look good but it’s also a great example of how we are working with our suppliers to create sustainable products and reduce our environmental footprint.”
“If laid end to end, bed linen condemned by the world’s leading hotel chains in one year would go around the world more than twice,” says Andy Marks, founder & CEO of SleepingBags. “Reimagining Marriott’s wonderfully soft bed linen to create this tote bag is an enchanting way of making people re-think what waste is. The bag looks great, feels great and has a story to tell.”
“Lily and Lionel is truly grateful to have been asked to take part in this inspiring project,” says Alice Stone, Creative Director at Lily and Lionel. “We are passionate supporters of environmental causes and love the concept of this project. A huge part of producing our scarves is sourcing the best fabrics, and the feel of the SleepingBags tote is lovely; we’ve added our own touch with an ethereal design that is very fitting for the story that this bag has to tell.”
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