When I established Impact Enterprises, Inc.’s environmental initiative in 2003, the word “environment” invoked a particular meaning; the physical world around us, nature. It did not include people. People, however, are central to our environment, and as such deserve protection and help as do our forests, rivers, lakes, and air.
As Impact expanded its environmental initiative, it began to see the unfair challenges so many are confronted with on a daily basis. When possible, we as a community, as individuals, or as a company cannot in good faith turn a blind eye to these unfair challenges. In 2010, in collaboration with Lt. Chris Salisbury USMC Foundation,* Impact expanded its corporate responsibility program to include assistance to our seriously wounded soldiers and homeless veterans, many of whom have had their emotional strength shattered by combat experiences.
Our program began with contributions to respected military charitable organizations, and soon grew into providing direct support to those in need through a committed and respected contact. Most of our wounded young heroes are enlisted and do not have discretionary funds nor do their families, so important but non-emergency concerns are rarely addressed. Further, extended care at times requires more than what is available through government programs and military hospitals, therefore, direct financial assistance that is tactfully offered and without the need for application is so incredibly appreciated. Direct financial assistance is, however, a sensitive issue; these young men and women are proud and do not look for or accept “handouts” or sympathy. There are occasions when genuine compassion may challenge business logic. The occasional loss of a tax deduction is minor in the big picture.
Impact Sponsors Tents at Stand Downs
After a move to San Diego, I heard of “Stand Down”, a program begun 28 years ago by Veterans Village of San Diego, and that has expanded to cities throughout the country. San Diego’s Stand Down serves over 1,000 homeless veterans (men and women) who served from Vietnam through Afghanistan. I initially volunteered as a Tent Leader, working with 35 men assigned to my tent. I was so impressed with the management of the program, its successes, and the administrators of Veterans Village of San Diego that I committed Impact to sponsor tents at subsequent Stand Downs. We have sponsored tents for women and for men. These men and women have the desire to move forward with their lives, but lack direction and encouragement; Veterans Village of San Diego provides both with impressive success. Impact has committed to sponsor a tent again for the 2016 Stand Down.
In 2014 Impact included Central Oregon Veterans Ranch (COVR) in its CSR program. COVR is “a working ranch that restores purpose and spirit to veterans of all ages.” It is a place where veterans who are struggling to “re-engage” work alongside other veterans in a ranching and agricultural setting; a setting that has proven to be successful in contributing to the success of the re-engagement process. COVR will also provide transitional care for terminally ill and aging homeless veterans.
Now, as we begin 2016, Impact has committed itself to support staff championed causes. Impact has a talented and engaging staff with a controlled sense of compassion that deserves to be respected. We are proud to support our staff in their effort to encourage “Make a Difference.
Choose an ‘Unfair Challenge’
Getting involved, as you can see from Impact’s activities, is not difficult. First, acknowledge the unfair challenges that exist for so many. Next, choose one of these “unfair challenges” that has meaning to you; a cause that awakens your emotions. Next, research the different organizations that support your cause (easy to do online). Also, do not forget to look in your local area. There are many local organizations that support meaningful local as well as national causes. If you are not certain about a financial commitment, offer to volunteer so that you have an opportunity to really get to know the genuineness and effectiveness of the program. Volunteering will not take much of your time, is emotionally rewarding, and expands your horizons in an exciting and meaningful way.
I will be pleased to offer suggestions and guidance for those of you who may want more information. Contact me at rsalisbury@impactenterprises.com.
Ralph W. Salisbury is Senior Vice President of Impact Enterprises, Inc. Impact Enterprises, Inc. is an internationally respected designer and manufacturer of custom presentation products such as binder covers, menu covers, guest directory covers, and other custom products. Our products are known for their creative designs and environmentally responsible materials.
*Lt. Chris Salisbury USMC Foundation is a private family-funded foundation. We do not accept donations.
