Home Kitchen & Laundry Fairmont Hotels & Resorts’ April Focus is on Endangered Fish

Fairmont Hotels & Resorts’ April Focus is on Endangered Fish

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TORONTO—Fairmont Hotels & Resorts across the globe will raise awareness and funds to protect endangered fish throughout the month of April. Chefs in Fairmont dining rooms will demonstrate to diners how good the alternatives can be by highlighting their favorite sustainable seafood entrees. Dining room guests will be invited to donate $1 (or local equivalent) to the National Geographic Society (NGS) in support of ocean conservation and the restoration of living marine resources.

Fairmont’s commitment to ocean sustainability means working with reputable suppliers who purchase fish that are resilient to fishing pressure and harvested in ways that limit damage to marine or aquatic habitats. The end result: healthier practices flowing down to suppliers, who then offer better choices to the industry. By promoting awareness and sustainable alternatives to its guests, Fairmont hopes to play a role in influencing and shaping the tastes and preferences of guests who care about the future of the planet.

The sustainability of marine species was the focus at Doha, Qatar on March 13 when governments met to discuss endangered wildlife trade. On the table was a proposed ban on the international trade of Atlantic and Mediterranean bluefin tuna. In 2008, Fairmont removed bluefin tuna and Chilean sea bass from its restaurant menus. Each Fairmont property is aligned with a local seafood watch organization, ensuring that Fairmont guests feast on a wide variety of fish caught or sourced in ways that contribute to their continued survival.

Fairmont Hotels & Resorts’ dedication to the protection of the environment goes well beyond helping conserve species that reside in the sea. On a wide-ranging basis, the luxury hotel brand maintains a comprehensive commitment to purchasing local, organic and sustainable food items whenever possible.

With a long commitment to environmental stewardship and responsible tourism, Fairmont is a sponsor of the National Geographic Mission Programs as well a member of the WWF global Climate Savers program. The Green Partnership program was launched in 1990—an industry-leading initiative to reduce Fairmont’s impact on the environment through energy efficiency, water conservation and waste management.

Go to Fairmont and the National Geographic Society.

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