ATLANTA—Brintons, the world’s largest producer of custom woven Axminster carpet, has reached a significant landmark in its bid to guarantee its customers the best possible service after becoming the first Axminster carpet supplier to launch its own large format strike-off simulation program.
The Axminster Modeling Program (AMP) allows Brintons’ customers to visualize custom designs and color schemes in Axminster construction through computer-generated paper simulations, rather than through traditional woven strike-offs. The use of AMP ensures significant time savings can be achieved at various stages during an installation project and it also brings a number of valuable environmental benefits.
Brintons has taken a number of years to design AMP and the final phase of its development was completed when the company’s U.S. marketing team and IT personnel worked together to generate a reliable Axminster texturing module that could be successfully applied to any color.
Positive Feedback to New Concept
Once this accurate representation of color and texture was achieved, AMP was ready to be put through its paces. The program has successfully completed six months of arduous tests with some of Brintons’ key customers in the U.S. market and the feedback has been positive.
Jonathan Young, CEO of Brintons in the Americas, believes the development of AMP puts Brintons in a unique position. “We are a design-led company that is always looking for ways to further enhance our customer service offering and AMP represents a massive breakthrough for woven products,” he says.
“AMP will save huge amounts of time during any installation project and the value of that to customers can never be underestimated,” he added. “The reviews we have received from the designers involved with the tests have been very positive and have confirmed that AMP is something that the Axminster market is keen to embrace.”
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