INDIANAPOLIS—William Roam, creators of American-made personal care products for the hospitality market, announces the launch of the STEAM collection, a modern tip-of-the-cap to vintage design, carefully crafted to blend with today’s rustic luxury hotel design trends.
“Our team has done an exceptional job in creating the STEAM collection,” says Ali Murphy, CEO of William Roam. “Everything we create at William Roam is done with intention and care, and STEAM exemplifies this mantra. We are so excited to help our customers enjoy their travel experiences with a collection that harkens to a slower more mindful way of life. The STEAM collection is beautiful to look at and we are hopeful that it will offer another bright moment in a wonderful stay or be a point of relaxation for hotel guests.”
Officially launching at the BDNY show in New York City, the STEAM collection features a robust product offering with more than 18 skus of bath, body and hair products complete with sundry items for hotelier bathroom set-ups. Artfully crafted formula features Meadowfoam seed oil, prized for its antioxidant content and skin-softening capabilities, sourced from the rich farmlands of Oregon’s Willamette Valley and an activated charcoal soap. Retail extension of the STEAM collection is planned for the spring of 2019.
